PROPER SNACKS
Senior National Account Manager - Managed Retail
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Senior National Account Manager – Managed Retail
At Proper, we believe snacks can taste amazing and do good. We’re the team behind Propercorn and Properchips — bold, better-for-you snacks that punch above their weight on flavour, creativity, and purpose. As a certified B Corp, we’re serious about sustainability and shaking up the snacking category for good.
We’re now looking for a passionate, commercially sharp Senior National Account Manager – Managed Retail to lead our growth in the managed retail channel — bringing Proper to more consumers across Symbols, Indies, Forecourts & the High St.
The Person
This person will have a tenacious go-getter attitude, comfortable with working at pace and a passion for growing through teams but being happy to get stuck in!
They will thrive off building strong internal and external relationships and finding true innovative solutions for problems and never being happy with making the best of what we currently have.
The Role
As a Snr National Account Manager, you’ll own and grow Proper’s Managed Retail relationships. You’ll lead a small but mighty team, shaping and delivering the channel strategy, managing key wholesalers and operators, and ensuring Proper remains the go-to snack brand across impulse occasions.
This is a high-impact, strategic role with end-to-end responsibility for commercial performance, customer relationships, and channel development.
Responsibilities
Strategic Leadership
- Define and deliver the retail growth strategy in line with Proper’s brand and commercial goals.
- Lead customer planning across key national customers (e.g. Booker, Spar, Nisa, WHS, Boots, BP etc.).
- Develop and implement joint business plans to drive distribution, visibility, and rate of sale.
- Identify and unlock new opportunities across the managed retail space.
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Commercial Delivery
- Deliver annual revenue, profit, and distribution targets for the foodservice channel.
- Lead pricing and promotional strategy to optimise profitability and brand positioning.
- Manage P&L and trade investment budgets effectively, ensuring strong ROI.
- Forecast accurately, collaborating closely with supply and finance to ensure smooth delivery.
Customer & Category Development
- Build deep, trusted partnerships with key customer stakeholders.
- Use insight and category data to influence menu listings, ranging, and innovation opportunities.
- Champion Proper’s sustainability and B Corp credentials within customer conversations.
Leadership & Collaboration
- Lead and develop a team of National Account Managers and Executives.
- Work closely with Marketing, Category, and Brand teams to deliver compelling activation and NPD launches.
- Represent the channel internally, championing its value and potential.
Requirements
- Proven experience in senior account management ideally in symbols/indies/forecourt or high st (ideally from FMCG / snacks / beverages).
- Strong commercial and negotiation skills with full P&L accountability.
- Entrepreneurial mindset – comfortable in a fast-paced, high-growth environment.
- Passion for challenger brands, sustainability, and shaking up the status quo.
- Energetic, collaborative, and hands-on leader who loves building relationships and making things happen.
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About PS
PROPER SNACKS is the home of PROPER and Eat Real. The UK’s fastest-growing major snacks company.
We’re a diverse team of builders, thinkers, creators and makers - based in London and Nuneaton and serving snackers across Europe. Our brilliant team are united by an insatiable curiosity and driven by an entrepreneurial spirit. At PROPER SNACKS, we don’t sit still. We scale fast, dream big and back our people to make stuff happen. Our values keep us grounded: Be builder. Dream bigger. Seriously fun.
Whether you're joining us in London – where the brands are built, and big ideas take flight. Or in Nuneaton where magic happens in our factory and every bag gets made – you’ll be part of a team shaking up the snacking world. Get a flavour of what life is like at PROPER SNACKS here.
LDN – Drummond Street – London – NW1 3HP
NUN – Townsend Dr – Nuneaton – CV11 6TJ
Our Approach
PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.
Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.
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