Fluid Fusion - Beer, Wine & Spirits Recruitment
Senior National Account Manager- Off Trade
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Senior National Account Manager - Grocery & Off Trade
Based in England (hybrid/remote)
Circa £62-72,000 + package
Our client is an established premium drinks business with a portfolio of award-winning drinks brands. This is a senior commercial role for an experienced National Account Manager who can accelerate growth across Multiple Grocery, Convenience and Off Trade.
You'll bring disciplined account management, negotiation and revenue growth skills, and apply them with pace, judgement and creativity in an ambitious, entrepreneurial business where high energy and hands-on ownership go a long way.
You'll lead customer plans, shape range and promotional opportunities, manage price and margin, and use insight to drive distribution, rate of sale and profitable growth — working closely with Sales, Marketing, Operations, Supply Chain and Finance to turn strong customer relationships into clear, deliverable growth.
What You'll Do
Commercial Strategy & Growth
- Develop and deliver account plans for Multiple Grocery, Convenience and Off Trade customers that support our commercial and brand priorities.
- Build strong relationships with buyers, category teams, supply chain contacts and key commercial decision-makers.
- Secure distribution, range expansion, promotions and visibility that deliver profitable growth.
- Use customer, category, shopper and market insight to guide decisions on pricing, promotion, mix and execution.
Commercial Planning & Performance Management
- Manage account performance across volume, revenue, margin, distribution, rate of sale, pricing and availability.
- Build forecasts, joint business plans, promotional calendars, range review plans and account trackers.
- Lead negotiations on pricing, investment, terms, range, distribution and activation with strong preparation and governance.
- Track performance, competitor activity and category trends, then recommend clear actions.
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Customer, Market & Category Development
- Build commercially productive relationships with customers across the channel.
- Understand customer trading models, business cycles, category strategies, range review programmes, promotional mechanics and shopper missions.
- Improve availability, visibility, distribution, rate of sale and shopper engagement.
- Represent the business professionally, strengthening our reputation as a reliable and distinctive partner of choice.
Cross-Functional Leadership & Strategic Alignment
- Work with Marketing, Operations, Supply Chain, Finance and Sales to ensure account plans are aligned, deliverable and commercially sound.
- Shape customer activation, promotional and shopper-facing plans that drive visibility, trial and repeat purchase.
- Communicate forecasts, commitments, range changes and customer requirements clearly across the business.
- Share customer insight, category learning and market intelligence with the wider team.
Retail Execution & Customer Delivery
- Increase brand presence through distribution, availability, visibility and volume gains across key customers.
- Set clear expectations for customer activity, retail standards, promotional execution and performance delivery.
- Help internal teams understand customer priorities and execution requirements.
About You
- High energy, proactive and adaptable, with the creativity and commercial focus to thrive in a smaller business environment where priorities move fast.
- Target-driven, using data, insight and revenue growth principles to make informed decisions.
- Resilient, tenacious and comfortable managing competing priorities at pace.
- Collaborative, building long-term relationships based on trust, relevance and shared commitment.
- Genuinely passionate about premium brands and committed to representing them with confidence and authenticity.
What You'll Bring
Essential
- Experience as an Off Trade National Account Manager or Senior National Account Manager in drinks, FMCG or branded consumer goods.
- Strong commercial rigour, including pricing, promotion, mix, trade investment, margin, forecasting and performance management.
- Experience across Multiple Grocery, Convenience and Off Trade, with a clear growth focus.
- Ability to apply structured account management and revenue growth disciplines in a dynamic medium-sized business, SME, start-up or scale-up environment.
- Track record of delivering profitable growth through listings, distribution gains, range expansion, promotions and improved rate of sale.
- Dynamic, creative and versatile commercial style, combining analysis, insight and entrepreneurial thinking.
- Experience working cross-functionally with Category, Marketing, Supply Chain, Operations, Finance and Retail Execution teams.
- Strong understanding of retail activation, availability, visibility, promotional execution, category performance and shopper engagement.
- Ability to use sales data, category insight, shopper behaviour and market trends to shape plans and improve performance.
- Experience using CRM, sales reporting, EPOS, category data or customer insight tools.
- Excellent relationship-building, communication and stakeholder management skills.
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Desirable
- Experience in premium drinks or brand-led FMCG.
- Existing relationships with major grocery, convenience, Off Trade or route-to-market partners.
- Experience launching new products or managing national, seasonal or customer-specific retail activations.
Interested in learning more?
Please apply, including your CV and current remuneration details.
All candidates must be based in and eligible to work in the UK. VISA sponsorship is not available for this opportunity.
Candidates who meet the brief will be contacted within 2 weeks.
This role is being recruited exclusively through Fluid Fusion Ltd.
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