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Senior NPD Manager (Wet products)
Senior NPD Manager – SURI
SURI is on a mission to radically transform oral care with beautiful, everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush turns an essential chore into an enjoyable daily ritual.
Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe, and the US, becoming the highest-rated electric toothbrush on Trustpilot, achieving B-Corp certification, and securing listings in major retailers. With numerous industry awards, including The Grocer Startup of the Year, Red Dot Design Award, and Marie Claire Sustainability Award, we’re pushing boundaries in oral care.
We’re a close-knit team of experts who thrive on attention to detail and unconventional thinking. We’re now looking to bolster our Innovation team by adding a Senior NPD Manager to support the efficient, effective, and on-time delivery of our innovation pipeline.
About the Role
The Senior NPD Manager will be an essential part of the SURI Innovation team, working closely with Supply Chain & Operations to ensure that we have the right processes, structure, vendors, and resources in place to deliver global launches OTIF (On-Time, In-Full) at the right cost, quality, and sustainability standards.
If this excites you and you’re eager to help shape SURI’s future, we’d love to hear from you!
Responsibilities
70% – Lead the Development & Delivery of the Innovation Pipeline
- Own the end-to-end development and delivery of SURI’s innovation pipeline across wet products, consumables, and selected commercial innovation initiatives within the existing hardware portfolio.
- Lead the development of SURI’s wet and consumable product portfolio, including toothpaste and future adjacent categories.
- Translate innovation opportunities into compelling product concepts, propositions, and launch plans.
- Lead projects from concept to launch, ensuring on-time, on-budget, and compliant delivery to quality and sustainability standards.
- Work closely with formulators, manufacturers, packaging suppliers, and technical partners to develop best-in-class products and consumer experiences.
- Challenge suppliers and partners to introduce new technologies, ingredients, formats, and manufacturing capabilities that create meaningful differentiation.
- Lead consumer testing programmes, leveraging qualitative and quantitative insights to inform product decisions.
- Build robust business cases and commercial assessments, balancing consumer desirability, technical feasibility, and financial viability.
- Drive selected commercial innovations, including:
- Limited editions
- Colourways & artist/brand collaborations
- Gifting propositions
- Exclusive retailer launches
- Seasonal activations
- Develop and evaluate partnership opportunities to accelerate brand awareness, customer acquisition, or category expansion, collaborating with Brand, Commercial, and Growth teams.
- Identify opportunities to increase customer lifetime value through:
- New bundles
- Kits and accessories
- Cross-category propositions across the SURI ecosystem
- Partner closely with Marketing, Commercial, Supply Chain, Operations, Finance, and Regulatory teams for successful global launches.
- Monitor category trends, consumer behaviour, and competitive developments globally, identifying emerging opportunities for SURI.
- Serve as the day-to-day leader for wet innovation projects, coaching and managing the NPD Executive while fostering a high-performance innovation culture.
- Proactively identify risks, dependencies, and delivery challenges, driving solutions and clear decision-making to maintain launch timelines.
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15% – Innovation Governance & Portfolio Management
- Assist in managing and prioritising SURI’s innovation roadmap, focusing resources on the highest-impact opportunities.
- Lead preparation for Commercial Sign-Off (CSO) meetings, ensuring projects are scoped, costed, and data-supported.
- Maintain clear visibility of:
- Project status
- Investment requirements
- Launch timing
- Key risks across the portfolio
- Partner with Finance to track innovation investment, business cases, and project performance against objectives.
- Continuously improve innovation processes, governance, and launch excellence as SURI scales.
15% – External Innovation & Strategic Partnerships
- Build and maintain strong relationships with:
- Leading manufacturers
- Formulators
- Packaging suppliers
- Ingredient houses
- Testing partners
- Regulatory experts
- Identify and evaluate new technologies, ingredients, materials, and supplier capabilities to strengthen innovation.
- Support supplier selection, qualification, and onboarding with Operations and Supply Chain teams.
- Represent SURI at:
- Industry events
- Supplier innovation days
- Trade shows, bringing fresh thinking and external insights into the business.
- Collaborate with strategic partners to unlock exclusive innovation opportunities and future category expansion.
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Requirements
- 6+ years of experience in NPD, Innovation, Product Development, or R&D, preferably in FMCG, beauty, personal care, wellness, or oral care.
- Proven track record of successfully launching consumer products from concept to commercialisation.
- Familiarity with best-in-class project management tools and stage-gate processes.
- Strong understanding of operations, supply chain, manufacturing, and logistics.
- Ability to handle ambiguity, solve problems, and take proactive action in uncertain environments.
- Data-driven, with strong analytical and report-writing skills and technical proficiency.
- Exceptional collaborator and communicator, with ability to influence stakeholders across technical and non-technical functions.
- Track record of delivery in fast-paced environments, ideally in a growing business.
- Passion for innovation, sustainability, and building transformative consumer brands.
- Entrepreneurial mindset with comfort in ambiguity and fast decision-making.
- Experience working directly with:
- Formulations
- Packaging development
- Manufacturers
- External development partners
- An appreciation for sustainable living is a big plus!
Benefits
Here’s what we offer our team:
- 25 days annual leave, plus bank holiday and an extra day for your birthday.
- Flexible working hours
- Hybrid working: up to 2 days per week from home.
- Bupa Healthcare and Dental Packages
- Income Protection and Life Assurance
- 1 Charity Day per year
- Prime London office (London Bridge), near Borough Market.
- 4x "Work from Anywhere" weeks (no requirement to be in the office).
- Employee Assistance Programme, offering free therapy and coaching.
- Monthly social events, organised by team members.
- 5x free toothbrushes every year
- £1000 personal development budget annually
- Exceptional career growth as SURI scales.
- Summer Fridays (2pm finish in July & August).
- Fresh fruit and snack orders weekly.
- Cycle to Work scheme, including Electric Bike Cycle to Work.
- Free product swaps with other exciting brands.
At SURI, we value diversity and inclusion. We welcome applicants from all backgrounds and believe a dynamic, passionate team thrives best together. Please let us know if you require any reasonable adjustments during the recruitment process.
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