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Senior NPD Manager (Wet products)
Mission
We’re SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.
Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe and US. We’ve achieved:
- Highest-rated electric toothbrush on Trustpilot
- B-Corp certification
- Listings in major US and UK retailers
- Widespread media attention
- Multiple prestigious industry awards, including:
- The Grocer Startup of the Year
- Red Dot Design Award
- Marie Claire Sustainability Award
About SURI
We have a close-knit team of experts with a strong attention to detail and willingness to think differently. We’re now looking for someone to bolster our Innovation team to support the efficient, effective, and on-time delivery of a pipeline of exciting innovations to market.
The Role
You’ll join as a Senior NPD Manager, an integral part of the SURI Innovation team, while partnering closely with Supply Chain & Operations. Your core responsibility will be ensuring that we have the right processes, structure, vendors, and resources available to deliver global launches OTIF at the right cost, quality and sustainability.
Responsibilities
Innovation Pipeline: 70%
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Lead the development and delivery of SURI’s innovation pipeline across wet products, consumables and selected commercial initiatives, including:
- Wet products (e.g., toothpaste, future adjacent categories)
- Hardware-sided innovations (e.g., limited editions, artist collaborations, seasonal activations)
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Translate innovation opportunities into compelling product concepts, propositions, and launch plans.
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Manage projects from concept to launch, ensuring:
- On-time delivery
- Budget adherence
- Alignment with SURI’s quality and sustainability standards
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Collaborate with:
- Formulators
- Manufacturers
- Packaging suppliers
- Technical partners
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Challenge suppliers and development partners to:
- Pursue new technologies
- Incorporate new ingredients
- Explore new formats and manufacturing capabilities
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Lead consumer testing programs, utilising qualitative and quantitative insights to shape product decisions.
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Build robust business cases balancing:
- Consumer desirability
- Technical feasibility
- Financial viability
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Develop partnership opportunities to drive:
- Awareness
- Customer acquisition
- Category expansion (collaborations with Brand, Commercial and Growth teams).
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Increase customer lifetime value through:
- New bundles, kits, and accessories
- Cross-category propositions across the SURI ecosystem.
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Partner with Marketing, Commercial, Supply Chain, Operations, Finance and Regulatory Teams to drive successful global launches.
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Monitor category, consumer, and competitive developments globally to identify emerging trends.
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Act as day-to-day leader for wet innovation projects:
- Coach, develop and manage the NPD Executive.
- Foster a high-performance innovation culture.
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Proactively identify risks, dependencies and delivery challenges, driving solutions and clear decision-making to maintain launch timelines.
Innovation Governance & Portfolio Management: 15%
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Manage and prioritise SURI’s innovation roadmap, focusing resources on highest-impact opportunities.
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Lead preparation for Commercial Sign-Off (CSO) meetings, ensuring projects are scoped, costed and data-supported.
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Maintain visibility of:
- Project status
- Investment requirements
- Launch timing
- Key risks
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Partner with Finance to:
- Track innovation investment
- Monitor business case performance against objectives
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Improve innovation processes, establishing:
- Best-in-class governance
- Launch excellence as SURI scales
External Innovation & Strategic Partnerships: 15%
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Build relationships with:
- Manufacturers
- Formulators
- Packaging suppliers
- Ingredient houses
- Testing and regulatory partners
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Identify and evaluate:
- New technologies
- Ingredients, materials and supplier capabilities
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Support supplier selection, qualification and onboarding alongside Operations and Supply Chain.
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Represent SURI at:
- Industry events
- Supplier innovation days
- Trade shows
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Collaborate with strategic partners to drive:
- Exclusive innovation opportunities
- Future category expansion
Requirements
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6+ years’ experience in:
- NPD, Innovation, Product Development or R&D, primarily within:
- FMCG
- Beauty
- Personal care
- Wellness
- Oral care
- NPD, Innovation, Product Development or R&D, primarily within:
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Proven track record of successfully launching consumer products from concept to market.
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Familiarity with stage-gate project management tools and processes.
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Strong understanding of:
- Operations
- Supply chain
- Manufacturing
- Logistics
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Problem-solving mindset:
- Ability to handle uncertainty and ambiguity
- Bias for action
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Data-driven, with strong:
- Analytical skills
- Reporting capabilities
- Technical system savvy
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Strong collaborator with:
- Leadership and influencing skills
- Ability to engage with all levels, including stakeholders across technical and commercial functions
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Delivery-focused, ideally within a fast-paced, scaling business.
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Passion for:
- Innovation
- Sustainability
- Building category-defining consumer brands
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Entrepreneurial mindset:
- Comfort with ambiguity
- Agility in decision-making
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Experience working with:
- Formulations
- Packaging
- Manufacturers
- External development partners
A sensitivity for sustainability is a bonus!
Benefits
Our benefits package reflects our commitment to inspiring and supporting creative, passionate leaders.
- 25 days annual leave, plus bank holidays + 1 x birthday holiday.
- Full flexibility over working hours.
- Hybrid working (up to 2 days per week from home).
- Central London office located near Borough Market.
Functional Perks
- Bupa Healthcare (including dental).
- Income Protection and Life Assurance.
Community & Growth
- 1 x Charity Day per year.
- Four “Work from Anywhere” weeks – no obligation to be in the office.
- Employee Assistance Programme: Access to free therapy and coaching.
Wellbeing & Culture
- Monthly social events (organised by colleagues).
- 5 x Free toothbrushes annually – prioritised for dental hygiene (naturally!).
Career Development & Resources
- £1,000 personal development budget per year.
- Fantastic growth opportunities as SURI scales.
- Summer Fridays (2 p.m. finish in July & August).
- Weekly fresh fruit and snack accords.
Sustainability & Practicalities
- Cycle-to-Work scheme and Electric Bike Cycle-to-Work Scheme.
- Regular product swaps (in collaboration with other innovative brands).
Culture & Values
At SURI, we believe in fostering a diverse, inclusive environment where ideas flow freely, and everyone thrives. We seek candidates who are:
- Authentic in their perspective.
- Passionate about driving positive change and transforming industries.
- Committed to a business culture that values oughness, transparency, and auditttowards equal representation of all backgrounds and experiences.
If you meet our requirements and feel that you can contribute to our mission, we welcome your application! We are eager to hear from you.
Note: If reasonable adjustments are needed to support your application process, please let us know.
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