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Senior Optimisation Manager
About the Role
The purpose of this role is to lead and manage the implementation and execution of CRO (Conversion Rate Optimisation) strategies and the day-to-day communication with clients to help achieve their goals.
Introduction to the dentsu Optimisation & UX Team
We are a part of one of the world's largest digital-first, end-to-end media agencies, offering CRO & UX to some of the world’s top companies.
Our team operates like a smaller, independent agency while benefiting from a large agency network. We are a close-knit group of specialists focused on creating customer-centric strategies to improve our clients’ website experiences.
We are expanding our CRO department and are looking for leaders to guide our CRO and UX projects. Our clients include Specsavers, Asda, Dr Martens, Honda, Pets at Home, People’s Postcode Lottery, and Jurys Inn.
If you have a background in CRO, A/B testing, User Research, UX Design, Ecommerce Trading, Digital Marketing, or Data Analysis, and are eager to gain experience working for a leading agency while supercharging your career, we’d love to hear from you!
Key Responsibilities
As a Senior Optimisation Manager, you will:
- Lead a team of CRO & UX specialists, including Strategists, Designers, Data Analysts, Researchers, and Developers. Your responsibilities include:
- Resource management & prioritisation
- Direct team management
- Accept support from experts in Data & Analysis, Design, Research, and Development, while not necessarily needing specialised knowledge in all disciplines yourself.
- Oversee a portfolio of client accounts, providing guidance to ensure our clients receive value for their investment.
- Review team-led client strategies to ensure alignment with long-term client objectives (e.g., A/B testing, page/journey redesigns, acquisition journey optimisation, or site speed optimisation).
- Manage client relationships, mitigating risks and ensuring satisfaction with our services.
- Lead annual, quarterly, and monthly client reviews, reporting on optimisation programme success to senior stakeholders.
- Instil a culture of evidence-based website optimisation within the team through qualitative and quantitative analysis.
- Direct resource planning, collaborate with Strategists to establish deadlines and prioritise work.
- Build relationships across PPC, SEO, Social, Affiliates, and Analytics to explore collaborative opportunities.
- Identify revenue-growth areas, increase client investment or collaboration with sales for new clients.
- Organise and deliver team training sessions.
- Analyse our services and innovate, ensuring we lead the market in CRO.
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Requirements
You must demonstrate proficiency in:
- Team and portfolio management (creating and following personal development plans).
- Comprehensive understanding of CRO & UX, including A/B testing, personalisation, and UX projects.
- Strong communication skills, particularly in leading challenging client discussions, prioritising actionable outcomes, and mentoring/supporting a team.
- Commitment to fostering a learning environment where team members continuously develop their expertise.
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Benefits
This is a permanent, full-time role in our London or Manchester hub, though flexible working arrangements are supported.
- Competitive salary and tailored benefits
- Inclusion and Diversity at dentsu: We celebrate diversity and inclusion, valuing individual contributions that reflect our creative and innovative culture.
- Open to all individuals irrespective of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or other protected characteristics.
- Fairness and accessibility are central to our recruitment and workspace philosophies.
- Need accommodations due to a disability or medical condition? Contact accommodations@dentsu.com, quoting the relevant role reference number.
Our company values integrate Dentsu’s Code of Ethics and our global mission to follow-through with Integrated Growth Solutions in a sustainable manner.
- Dream Loud: Move beyond norms, embrace innovation, and champion bold ideas with a creative zest for the future.
- Team without Limits: Creating connection and collaboration for both colleagues and clients, fostering a sense of belonging.
Location: London Brand: Amplifi Type: Full Time Contract: Permanent
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