WeBuyVintage
Senior Paid Acquisition Manager
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About WeBuyVintage
WeBuyVintage is one of the UK’s largest buyers of jewellery, antiques and collectibles. We run more roadshows than any other UK company - over 250 valuation events every month - bringing trusted experts face-to-face with customers across the country.
In less than three years, we’ve grown from a pub-table idea into an eight-figure business, and we’re on a mission to make WeBuyVintage a brand everyone recognises.
The Role
We are looking for an experienced Senior Paid Acquisition Manager to join our rapidly growing team in Cambridge. Reporting to the Head of Marketing, you will take full ownership of our digital paid acquisition across Google, Meta, and the new digital channels we layer in as we grow.
Main Tasks & Responsibilities
- Owning digital paid acquisition end-to-end: strategy, channel mix, budget allocation and performance.
- Managing our Google Ads freelancer and Facebook/Meta agency including setting briefs, reviewing performance, approving tests, and holding them to a high standard.
- Owning digital CAC, ROAS and CPL reporting, and the attribution model behind it, particularly given our conversion happens face-to-face.
- Running structured testing plans across creative, audiences, channels and landing pages.
- Briefing landing page builds and conversion rate optimisation on our Wix website, working with the team and/or freelancers to deliver them.
- Forecasting digital acquisition volume, cost and budget needs in line with business growth and commercial targets.
- Identifying and building business cases for new digital acquisition opportunities and channel expansion. Then testing and scaling these new digital channels.
- Working closely with our CRM Manager to align on acquisition and retention including lead quality, etc.
- Offering creative direction for paid ads and working closely with our Social & Content Lead & Graphic Designer (who create our paid ads in-house) to develop and iterate on what performs.
- Reporting on acquisition performance into the Head of Marketing, and preparing updates for the wider leadership team as needed.
- Line manage two members of the marketing team, supporting their day-to-day work and their development.
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Who We’re Looking For
You’ll be great in this role if you have:
- Demonstrable experience in a senior digital marketing, performance marketing or paid acquisition role, ideally in a DTC business with paid spend of 2+ million annually.
- Strong track record of managing agencies and freelancers including setting clear briefs, holding them accountable and achieving strong commercial outcomes.
- Deep hands-on knowledge of Google Ads and Meta Ads, and an appetite to scope and test new digital channels as we grow.
- Confident owning the strategy even when the execution sits with external partners.
- Strong instinct for what makes paid creative work. You've provided creative direction for paid channels before, know how to collaborate closely with a creative team member to develop and iterate on ads, and understand that on Meta especially, creative is where performance is won or lost.
- Commercially minded. You think in terms of CAC, ROAS, LTV and profit.
- Strong analytical skills and comfortable with attribution, reporting and forecasting.
- Experience briefing landing pages and conversion rate optimisation.
- Experience marketing to older audiences (50+) is a plus, but not essential.
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What You’ll Get
- 4-day working week (Monday to Thursday)
- Access to Bright Exchange - enjoy thousands of exclusive employee discounts and perks
- Employee Assistance Programme - confidential, 24/7 support for you and your immediate family, covering work, personal, and home life matters
- On-demand professional development - access to BrightHR’s online learning platform to build new skills and support your career progression
- Competitive pay
- Be part of a rapidly growing, friendly UK brand
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