Superdry
Senior Paid Marketing & SEO Manager
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The Role
An amazing opportunity to join and lead our Paid Performance Marketing team here at Superdry. Responsible for managing the relationship with the media agency to ensure that all agreed budgets are optimised effectively to hit traffic, revenue and wider channel KPIs. You will own the full funnel digital channel strategy bringing together Performance and Brand activations to deliver a comprehensive view of Return on Investment.
You Will
- Manage a team of Paid Performance Marketing Specialists to create a combined multi-channel annual strategy
- Be responsible for working alongside Finance and Commercial teams to forecast full return in Paid Media investment across channels and markets
- Continue to develop a plan on how to best leverage 1st Party Data from our CDP to ensure we have a fully robust and aligned audience strategy
- Be responsible for managing the relationship with our Feed provider to ensure all channels are constantly optimising performance through a test and learn approach
- Continually challenge the Budget Management process and evolve planning from last click ROAS to incorporate profit contribution into an always on approach
- Develop an always on way of working across the marketing funnel alongside the Brand and Creative team to deliver a Social First strategy
- Ensure all channels are optimised to hit business targets and create insights and recommendations into Ecommerce Director / Executive Trading Group
- Support the Ecommerce Analytics team on development of reporting from Google Analytics 4 to ensure accurate and sophisticated reporting
- Be the SME on all Paid Media activations across Performance Marketing and Brand Marketing and owning the relationship with the Paid Media agency
- Set a Test and Learn agenda for all channels to ensure that Performance Marketing are constantly striving to enhance their digital maturity across existing and new media platforms
- Support the personal development of the Performance Marketing Team, setting 121s and development plans
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You Are
- Enthusiastic and highly skilled in paid performance marketing within a fashion retail environment
- Experience in managing agency relationships to implement the business strategy
- Highly organised, adept at managing multiple campaigns simultaneously without compromising quality.
- Proactive and collaborative, with a keen eye for detail and excellent communication and interpersonal skills.
- Data-driven, able to analyse numbers and translate them into actionable insights.
- Someone who thrives in fast-paced environments, maintaining efficiency and focus under pressure.
Working for Superdry has never been so rewarding…
- 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
- An additional day off to celebrate your Birthday
- Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
- Company Pension scheme
- All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it’s important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
- A big staff discount – naturally. Because we know that you love to wear Superdry, you’ll benefit from a 50% discount in store and online
- Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
- A health cash plan is open to all employees.
- Flexible working and core working hours between 10am – 4pm to help you achieve that all-important work-life balance
- Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
- A range of learning and development materials to help you in your career and grow with us
- We like to give back, so we allow our employees time off for volunteering work
- A global employee assistance plan in place that you can access anytime you want - it’s free and confidential
- You’ll also have access to a Cycle To Work Scheme
- A range of local discounts with businesses across Gloucestershire
Get help with your application
Your very own career expert that helps elevate your application to the next level.
At Superdry, everyone has a voice and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We’re incredibly proud that over 90% of our people feel strongly that they can be themselves at work.
We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.
We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.
Please note that some jobs may be closed earlier than the published closing date if we get a high volume of applications. We therefore advise that you complete your application at your earliest opportunity to avoid disappointment.
Who we are
Superdry is a British, founder-led brand with a truly global presence. We’ve been proudly creating world-class product for almost two decades, offering genuine choice to our customers with our curated style collections.
Our mission is to be the No. 1 sustainable style destination, delivering product that is authentic with unmatched quality and true integrity, much like our people.
We are on an ambitious journey to serve our diverse community through a premium brand that’s focused on the future, prioritises sustainability, leads with craft, and celebrates culture. We need talented people to join us on the adventure, is this you?
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