BettingJobs
Senior Paid Social Executive
London
Posted about 24 hours ago
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BettingJobs is working with a well-established B2C casino brand, who are seeking to hire an experienced Senior Paid Social Executive to join their team in London.
Responsibilities:
- Manage accounts across multiple markets, covering reporting, optimisation, and delivery of brand, retention, and acquisition campaigns.
- Lead on the creation of advertising assets, budget allocation, and audience targeting.
- Coordinate with different teams including Marcomms and Design, to develop campaigns and produce creative.
- Maintain and update performance data using Excel as part of daily and monthly reporting.
- Measure campaign performance against CPA and CLV targets across both lower-funnel customer acquisition campaigns and upper-funnel campaigns, which are evaluated on softer metrics.
- Work closely with the data team to ensure optimal tracking setup including implementing tracking links and landing pages to ensure all published ads are fully functional.
- Contribute to wider marketing discussions, ensuring campaign performance and insights are clearly communicated and inform decision-making.
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Requirements:
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- A candidate looking to grow within Paid Social, building skills toward a senior role.
- 3+ years' experience in Paid Media (ideally Paid Social), with a solid understanding of how performance campaigns support broader brand marketing.
- Hands-on experience with Meta is essential; Snapchat and/or TikTok experience is a plus.
- Strong understanding of user journeys and landing page optimisation, with the ability to identify high-performing creatives and campaigns using key metrics.
- Ability to plan, build, and execute campaigns, with guidance where needed.
- Familiarity with digital tracking, attribution, and reporting tools.
- iGaming experience preferred, or a strong understanding of casino/sports betting products, audiences, regulations, and compliance.
- Advanced Excel skills (formulas, pivot tables, lookups) and good working knowledge of PowerPoint and Word.
- Strong analytical skills, able to interpret data and deliver actionable insights.
- Excellent written and verbal communication skills.
- A collaborative team player who builds strong internal and external relationships.
- Proactive, confident, and willing to take initiative and test new ideas.
- Highly organised, able to manage multiple projects in a fast-paced environment.
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Skills
Paid Media
Paid Social
Meta
Snapchat
TikTok
User Journeys
Landing Page Optimisation
Campaign Planning
Digital Tracking
Attribution
Reporting Tools
Excel
Analytical Skills
Communication Skills
Team Collaboration
Project Management
Location