Better Placed Ltd - A Sunday Times Top 10 Employer!
Senior Paid Social Manager
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Join a DTC fast-growing, customer-first health and wellness brand that is transforming how people access everyday health products online. With innovation, technology, and customer care at the heart of the business, this is an opportunity to make a real impact within a trusted and rapidly scaling healthcare company.
We’re looking for an experienced Senior Paid Social Manager to own and scale paid social performance across key platforms in a regulated advertising environment.
Key Responsibilities
- Lead paid social strategy across Meta and other relevant platforms
- Drive campaign optimisation through testing, creative, audience, and funnel improvements
- Manage reporting, tracking, attribution, and performance insights
- Develop alternative measurement approaches where platform restrictions apply
- Collaborate with creative, data, CRO, and tech teams to improve conversion performance
- Present clear commercial insights and recommendations to senior stakeholders
- Stay ahead of platform, compliance, and industry changes within regulated sectors
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About You
- 5+ years experience in performance marketing with strong paid social expertise
- Strong understanding of Meta Ads Manager, attribution, and performance analysis
- Commercially focused, analytical, and confident working with imperfect data signals
- Experienced in D2C/e-commerce acquisition environments
- Comfortable balancing growth, compliance, and brand governance
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This is a fantastic opportunity for someone who wants to shape paid social strategy within a purpose-led healthcare brand that is genuinely improving customer experiences at scale.
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