Soar With Us
Senior Paid Social Specialist
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Senior Paid Social Specialist
Function
Performance Marketing | Paid Media | Paid Social
Reports to
Head of Growth
Location
Hybrid (UK-based), with optional access to our London office
Compensation
£45,000 – £55,000 + Benefits Scheme + 28 Days Paid Holiday + Private Health
About Soar Group
The Soar Group is a UK performance agency group comprising three specialist agencies. With over £100M+ in yearly ad spend under management and a team of 130+, we work with 7-9 figure DTC and e-commerce brands across Meta, TikTok, and Google.
We were nominated for Meta's Creative Diversity Award 2025 and were named the UK's #1 independent Meta agency group by Meta. Our creative department is the group's biggest growth lever - and this role sits right at the heart of it.
Our values: Extreme Ownership. Radical Curiosity. Kind Candour. Outcome Obsessed.
The Opportunity
We're hiring a Senior Paid Social Specialist to run and scale paid media performance for a portfolio of ambitious e-commerce brands. This is a hands-on, execution-led role for someone who lives inside Meta and TikTok Ads Manager, knows exactly why an account is winning or losing, and can move fast to fix it.
- You'll take full ownership of campaign performance across your accounts - structure, targeting, budget deployment, creative testing, and optimisation - while working closely with Growth Executives and creative teams to keep testing velocity high.
- You're the specialist clients trust because you know their account better than anyone, and because your recommendations are backed by data, not guesswork.
This is a great fit for someone who wants deep ownership of paid media performance without the overhead of broader commercial strategy - someone who wants to be the best in the room at running paid social, not managing a strategy function.
Your Impact
- Take day-to-day ownership of paid media performance across a portfolio of e-commerce accounts.
- Build, launch, and optimise campaigns across Meta and TikTok (Google exposure a plus).
- Diagnose performance issues fast - creative fatigue, targeting inefficiency, budget misallocation, conversion drop-off - and act on them.
- Run structured testing roadmaps across creative, audiences, and offers.
- Turn account data into clear, practical recommendations clients understand and trust.
- Work closely with Growth Executives and creative teams to keep output quality and speed high.
- Join client calls to walk through performance, testing plans, and next steps.
- Use AI tools daily to speed up analysis, reporting, and campaign management.
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Requirements
Growth Strategy & Planning
- Develop and own comprehensive growth roadmaps aligned to client commercial goals.
- Build accurate forecasts and growth models grounded in performance data.
- Identify opportunities across acquisition, conversion optimisation, retention, creative strategy, and offer positioning.
- Analyse account performance to diagnose issues and uncover scalable growth opportunities.
- Adapt strategy proactively based on performance trends, platform shifts, and client priorities.
- Recommend strategic solutions with confidence and commercial clarity.
Strategic Execution & Collaboration
- Work closely with Media Buyers and Growth Executives to ensure strategic plans are executed effectively.
- Clearly communicate strategic priorities, testing roadmaps, and performance objectives.
- Delegate effectively and create alignment between strategy, creative, and execution.
- Improve operational throughput by increasing clarity, efficiency, and accountability across accounts.
- Ensure campaigns, creative, and media buying efforts remain aligned to client growth goals.
Client Leadership & Communication
- Build strong, trust-based relationships with clients as a true strategic growth partner.
- Lead strategic conversations and confidently guide clients through performance decisions.
- Present insights and recommendations in a clear, commercially-focused way.
- Set the narrative around account performance, opportunities, and next steps.
- Help clients understand not just what is happening in their business, but why it matters.
- Maintain a high standard of ownership, responsiveness, and communication.
Data-Driven Optimisation
- Use Shopify, Triple Whale, GA4, and ad platform analytics to monitor performance and identify opportunities.
- Translate complex data into actionable strategic recommendations.
- Continuously optimise account performance across creative, budget allocation, targeting, conversion rate, and offer positioning.
- Monitor key commercial metrics including ROAS, MER, CAC, AOV, contribution margin, and customer LTV.
- Drive a culture of experimentation and continuous improvement across accounts.
AI & Operational Efficiency
- Use AI tools daily to accelerate research, ideation, analysis, and strategic thinking.
- Leverage AI to streamline workflows, improve output quality, and increase operational efficiency.
- Identify opportunities where AI can unlock faster insight discovery or better decision-making.
- Stay ahead of emerging AI tools and workflows relevant to performance marketing and growth strategy.
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Skills & Experience
- Minimum 3 years of hands-on experience running paid media campaigns across Meta and/or TikTok.
- Strong track record of managing meaningful ad spend and hitting performance targets.
- Confident using data to diagnose issues and justify recommendations.
- Comfortable presenting performance updates directly to clients.
- Working knowledge of Shopify, Triple Whale, GA4, or similar e-commerce analytics tools.
- Genuine interest in creative and what makes ads perform.
- AI-fluent, or keen to get there fast.
- Organised, detail-oriented, and able to manage multiple accounts at once.
Mindset
- You take full ownership of your accounts' performance.
- You're commercially aware and results-obsessed.
- You're proactive and calm when something needs fixing fast.
- You communicate clearly, even under pressure.
- You want to go deep on paid social, not spread yourself across a broader strategy remit.
- You embrace AI as a way to work faster and smarter.
What Success Looks Like
- 6 Months
- Running your accounts independently with strong day-to-day performance.
- Trusted by clients as the person who knows their account inside out.
- Contributing solid, tested creative and targeting ideas to the wider team.
- 12 Months
- Recognised as a go-to specialist for paid social performance within the agency.
- Managing a larger or higher-value portfolio.
- Mentoring newer Growth Executives on platform best practice.
- 24 Months
- Established as one of the agency's strongest paid social operators.
- A natural next step toward broader growth strategy ownership, if that's the direction you want.
Benefits
- 28 days of annual leave, giving you time to recharge and maintain a healthy work-life balance.
- Long-service reward scheme: 1 additional day of annual leave each year after 2 years of service.
- Flexible hybrid model - 2 days in our Central London office at the Roundhouse in Camden, remainder from home.
- Private health and life insurance for you and your family.
- Company pension scheme.
- One-month annual work-abroad allowance.
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