Butter & Crust
Senior Paid Social Video Editor, Meta Ads
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Butter & Crust is a fast-growing weekend breakfast subscription business. We deliver fresh sourdough, pastries and breakfast extras to customers’ doorsteps before 9am every weekend.
We’re hiring a hands-on Paid Social Video Editor to help us make better Meta ads, faster. 📈🥐 This is first and foremost an editing role.
Most of your week will be spent taking creator footage, founder videos, customer content and product clips, then turning them into sharp 15 to 30-second ads that are ready to run on Meta.
You’ll need to understand more than how to make a video look good. You should understand hooks, angles, pacing, offers and why someone would actually buy.
You’ll work closely with our media buyer and wider team to understand what is performing, then use that feedback to create stronger ads and thoughtful iterations. 🎥⚡
This is not an organic social role or a polished brand-film role.
We want someone with strong editing craft who understands how paid Meta ads work.
You’ll own paid video production, including:
- Editing short-form Meta ads from creator footage, founder videos, product clips, customer content and UGC-style material 🎬
- Building strong opening hooks that quickly earn attention
- Structuring ads around a clear customer angle and reason to buy
- Adding effective captions, text overlays, music, sound design and calls to action
- Turning one set of footage into several genuinely different ad concepts
- Creating new hooks, openings, cuts and messages from winning ads
- Improving existing ads rather than constantly starting from scratch
- Writing simple, natural on-screen copy that feels human rather than over-polished ✍️
- Working with our media buyer to understand what is performing, what is fatiguing and what to edit next 📊
- Occasionally creating simple static or carousel ads
- Using AI selectively to fill footage gaps, support concepts or create useful variations
- Helping plan simple shot lists or creator briefs when new footage is needed
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We care about speed, quality and learning.
Ideal experience
- Experience personally editing creative that has run as paid Meta advertising 🚀
- Strong short-form video editing skills
- A good understanding of hooks, pacing, retention and direct-response structure
- Experience working with creator footage, UGC, founder content or product footage
- Understanding the difference between a nice video and an ad with a clear commercial job
- Able to use performance feedback to improve the next edit
- Strong typography, captioning and on-screen copy skills
- Comfortable creating several useful ads from limited raw footage
- Able to edit quickly without making the work feel rushed or generic
- Comfortable working in a fast-moving, high-output environment
You do not need to be a media buyer, but you should understand how creative can affect CTR, CPA, conversion and creative fatigue.
Tools
You might work in Premiere Pro, After Effects, DaVinci Resolve, CapCut, Photoshop or Canva.
We also use AI tools to support concepts, fill small footage gaps and create variations, but strong editing judgement comes first.
Bonus points for
- Ecommerce, DTC, food, hospitality, local delivery or subscription experience
- Experience making UGC-style, founder-led or direct-response ads
- Examples of ads that performed strongly in paid Meta accounts
- Simple static design or motion graphics skills
- Strong taste in food, home, mornings, lifestyle or local London content 🥖
- A genuine love of very good bread and pastries 😋
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This probably is not the right role if
- Most of your experience is creating organic Reels or TikToks
- You mainly want to make polished brand films
- You are not interested in why an ad performs
- You need a detailed storyboard before you can begin
- You prefer spending weeks perfecting one piece of content
The Package
- 💸 Salary: Up to £42,000 full-time equivalent, depending on experience
- 🏡 Workplace: Our office is a 10-minute walk from Battersea Power Station, with flexibility for WFH
- 🕒 Working arrangement: Full-time preferred. We are also open to an initial freelance or part-time arrangement for the right person
- 🤖 Tools: Access to the editing software, AI plans and credits needed to do the job properly
- 🥐 Perk: A free weekly Butter & Crust subscription
To apply, please send:
- Your CV or portfolio
- 3 to 5 examples of paid-social creative you’ve personally made or heavily edited
Please send paid-ad examples rather than only organic Reels, TikToks, YouTube edits or polished brand films.
You can email your examples to: zac+creative@butterandcrust.com
Our Candidate Pack https://drive.google.com/file/d/1DstejGl1tH_O7yYw3PwIE_DxS9pPAHA9/view?usp=sharing
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