Run DMG Ltd
Senior Performance Marketing Consultant
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Senior Performance Marketing Consultant
Senior Performance Media Manager (Google Ads & Meta Oversight)
Location: Belfast (hybrid, 3 days in office) Type: Full-time Salary: £35–40k base + performance bonus
About the Role
We’re a rapidly growing digital marketing agency specialising in paid media, email retention, and ecommerce growth for direct-to-consumer (DTC) brands across North America and Europe. We handle significant Meta and Google ad budgets for brands in furniture, fashion, fitness and more.
This is a senior, hands-on role with a built-in leadership track. You’ll own end-to-end Google Ads execution for our ecommerce portfolio, providing day-to-day oversight for our Meta buying team. You’ll report directly to the co-founder and Chief Marketing & Performance Officer—effectively stepping into the "number-two" position in performance marketing, guiding clients and team members when leadership isn’t available.
As the business scales, you’ll shape team structure, onboard new media buyers, and contribute to decision-making at the executive level. We’re AI-forward—expect to leverage (not resist) tools for briefing, performance auditing, and data analysis.
What You’ll Own
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Google Ads strategy & delivery: End-to-end management of Performance Max, Shopping, and Search campaigns for DTC brands. Account management for a portfolio of high-value, ecommerce-focused clients (with lead gen components).
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Meta ads oversight: Reviewing account structures, creative testing plans, and performance—and coaching buyers (not just inspecting them).
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Client reporting & advocacy: Owning cross-platform narratives, performance trends, and actionable recommendations. Presenting confidently to founders, CMOs, and heads of marketing.
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Proactive problem-solving: Identifying attribution anomalies, creative saturation, tracking issues, and budget misallocations before issues arise. Leading discussions on how to fix them.
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Team growth & mentorship: Collaborating (and one day leading) recruitment, onboarding, and development for junior media buyers. Teaching accountability over micromanagement.
What We’re Looking For
Core Requirements
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4+ years of hands-on media buying—with Google Ads as your specialty. You must have:
- Built and managed Performance Max, Shopping, and Search campaigns end-to-end for ecommerce brands.
- Proven expertise with feed management tools (e.g., Mangomint, Optmyzr) and Merchant Center.
- Addressed attribution, tracking, and data integrity issues.
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Strong Meta Ads knowledge: Enough to review account structure, creative strategy, and performance metrics with credibility.
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Ecommerce fluency: Can explain (and improve) AOV, CVR, contribution margin, and platform vs blended ROAS. Understands the nuances of attribution windows, basket consolidation, and error mitigation.
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Agency experience preferred: Comfortable managing multiple clients, personalities, and project timelines.
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Teaching drive over hoarding knowledge: A coaching instinct—prefer to solve bottlenecks by helping others than silencing them.
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Agile communicator: Flags problems early, with clear recommendations, and avoids vague status updates.
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AI integration mindset: Already uses AI tools like Claude Cowork or Claude AI in your workflow. Bonus if you’ve written data/creative briefs or audit playbooks with them.
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Flexibility & Culture Fit
- Clients are global, so evenings and weekends are needed occasionally (US/ podczas/overseas clients, seasonal peaks).
Nice-to-Have (Not Essential)
- Interned or worked at Google, Meta, or another major platform, alongside hands-on buying.
- Familiar with Shopify and GA4, or experience with retention marketing (e.g., Klaviyo).
- Hands-on mentaloring of junior buyers.
What We Offer
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Salary & rewards: £35–40k base plus performance bonus (6–10% possible, depending on client success).
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Core benefits: Private medical insurance post-probation.
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Career trajectory: Guaranteed path to Head of Performance as department scales—or leadership in adjacent areas.
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Work model: 3 days/week in Belfast office (typical 10 AM–5 PM schedule, flexible hours), 2 days remote. No micromanagement—focus on output, not presenteeism.
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The substance: Real budgets, influential brands, and the authority to run campaigns your way once proven.
How to Apply
Email your CV plus a short case study to [contact details]. Cover this specifically: Describe one Google Ads campaign you ran independently. Explain:
- What you observed (the data probably told you to adjust X).
- What action you took (the fix—actual account changes).
- The result ( screenshots of before/after results, metrics).
Prioritise raw numbers over flowery prose. We value real thinking over prettier presentations.
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