Campaign Strategy & Execution

• Develop and execute global paid social marketing strategies aligned with business objectives across multiple regions and products.
• Plan, launch, manage and optimise paid marketing campaigns across the full funnel, including demand generation, account-based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns.
• Manage campaign budgets, forecasting, pacing and spend allocation, ensuring efficient investment and continuous optimisation based on performance.
• Monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations.
• Work cross-functionally with key stakeholders (e.g., Product Marketing, Sales, Marketing Operations, Brand, Creative, Regional Marketing) to align priorities, coordinate campaign execution and support business objectives.
• Drive continuous improvement through testing, experimentation, process optimisation, adoption of new advertising capabilities, and AI-driven marketing automation.

ABM Partnership

• Bring a strong understanding of account-based marketing (ABM) principles and mindset to partner effectively with Sales, SDR and the marketing stakeholders who own ABM strategy.
• Contribute paid social and paid search expertise to ABM initiatives, executing tailored channel strategies, audiences and creative for prioritised accounts and account tiers as defined by ABM stakeholders.
• Feed paid media performance data, account engagement, pipeline influence and conversion, back to ABM stakeholders to inform targeting and strategy decisions.

Measurement & Optimisation

• Partner with Marketing and Revenue Operations to establish rigorous measurement frameworks across conversion rates, pipeline contribution and ARR impact, using these insights to drive continuous optimisation.
• Own reporting and forecasting for paid social and paid search, ensuring leadership has clear visibility into spend, efficiency and pipeline contribution.
• Use AI-enabled tools to improve audience segmentation, creative testing, bid optimisation and workflow automation across paid channels.

Cross-functional Collaboration

• Partner closely with Campaign Managers, Product Marketing, Field Marketing and SDRs to align paid social and paid search activity with integrated campaign programmes and GTM priorities.
• Agency/media partner management with clear briefs, KPI accountability, and budget efficiency.
• Serve as the paid social and paid search subject matter expert within the Performance Marketing & Campaigns team, sharing best practice and mentoring junior team members.
• Represent paid channel performance and investment rationale in relevant leadership and planning forums.

What You'll Bring

• 4-6 years of experience in performance marketing, with hands-on ownership of paid social and paid search programmes, ideally within B2B SaaS.
• Demonstrated success managing paid social campaigns across LinkedIn, Meta, Reddit and X (or a similar mix), with a strong understanding of each platform's targeting, bidding and creative requirements.
• Strong hands-on experience with paid search platforms, including Google Ads and Microsoft Advertising (Bing), across search, display and remarketing.
• Very good understanding of account-based marketing (ABM) principles and mindset — comfortable partnering with Sales and marketing stakeholders on account targeting, tiering and personalised campaign strategies, without needing to own or build the ABM programme itself.
• Comfort operating in both self-serve and enterprise-assisted sales environments, with an understanding of the B2B buying cycle.
• Strong analytical skills: comfortable defining KPIs, building dashboards, and using data to inform budget allocation and channel strategy.
• Experience leveraging AI tools to improve campaign efficiency — for example in audience segmentation, creative generation, bid optimisation or reporting automation.
• Excellent project management skills, with the ability to manage multiple channels and campaigns simultaneously without losing attention to detail.
• A proactive, test-and-learn mindset, with genuine enthusiasm for getting into the detail of platform mechanics and performance data.

We are an equal opportunity employer

You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.