IDX
Senior Performance Marketing Manager
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Join our UK Performance Marketing team and play a key role in shaping growth strategies for an exciting portfolio of both B2C and B2B clients. Working within a team of 5 people, you'll work closely with the Executive Director to support clients across 20+ markets, combining deep, hands-on expertise in Paid Social and Programmatic with a data-driven approach to deliver impactful results at scale.
In this role, you'll lead platform strategy and execution developing cross-channel strategies, craft compelling client narratives, and drive measurable business outcomes across a diverse range of industries and markets.
Strategic Execution (50%)
- Multi-Platform Ownership: Lead the end-to-end strategy, setup, and optimisation for complex accounts, moving beyond "awareness" into full-funnel execution.
- Performance Benchmarking: Manage campaign pacing and budget oversight while hitting client KPIs through proactive tactical adjustments.
- Ad Psychology: Partner with creative teams to brief and test ad formats informed by buyer psychology and AI-driven use cases, rather than relying solely on platform best practices.
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Strategic Agility & Systems (50%)
- Strategy: Reframe performance narratives and adjust plans when external factors or platform changes shift trends.
- Cross-Channel: Conduct analyses between Search and Social to identify overlaps and untapped opportunities.
- Storytelling: Translate complex metrics into executive level insights that explain the “why” and define the next move.
- Systems: Work within and improve standardized frameworks to ensure scalability and team wide consistency.
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Requirements
- Strong hands-on experience across paid media channels, with deep expertise in paid social and programmatic.
- Proven ability to use data, insights and AI tools to improve performance and productivity.
- Strategic, analytical thinker with a data-driven approach to problem-solving.
- Self-starter with strong initiative and a track record of identifying and acting on opportunities.
- Genuine interest in how AI is transforming performance marketing.
- Strong understanding of emerging trends in data, technology and digital discovery.
- Excellent communication and client-facing skills.
- Experience in SEO and Answer Engine Optimisation (AEO) is a plus.
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