Experian
Senior Performance Media Executive -Paid Social
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Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job Description
We're bringing our paid media in-house — marking a major step-change in how we drive growth — and we're looking for a Performance Media Manager to help shape and scale this transformation.
Reporting into the marketing manager, This is a hands-on role where you'll take ownership of our Paid Social activity, alongside Display and Programmatic channels. You'll be responsible for building, optimising, and scaling campaigns. You will focus on delivering the best execution across platforms such as Meta and TikTok.
You'll help improve customer acquisition, improve efficiency, and define best practice within a newly formed in-house function. With collaboration across Performance, Brand, Creative, Analytics, Ad Ops, Product and Web, you'll ensure campaigns are insight-led. You will improve and align these campaigns to wider team goals.
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With visibility across the business, this is an opportunity to make your mark, challenge the status quo, and help build a paid media function from the ground up.
Campaign Management & Optimisation
Manage Paid Social as a core acquisition channel, driving performance, efficiency and growth. Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360. Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance.
Monitor performance daily against Goals (CPA, CPL, ROAS), identifying insights and optimisation opportunities across targeting, creatives and bidding. Manage pacing and budgets to deliver incremental growth through testing and scaling.
Creative, Testing & Reporting
Lead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams. Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance.
Produce clear weekly and monthly reporting, translating data into relevant insights that inform optimisation, future planning and wider media decisions.
Qualifications
Hands-on experience using Meta Ads Manager and TikTok Ads Manager Experience building, launching, and optimising Paid Social campaigns independently. Expertise across Meta & TikTok Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimisation levers Experience with Display and Programmatic platforms (DV360 or other DSPs) Experience managing budgets and achieving acquisition or revenue targets Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer) Experience working with analytics tools such as GA4 Experience running structured testing programmes
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Additional Information
Benefits package includes:
Hybrid working - 40% office based Great compensation package and uncapped commission Core benefits include pension, bupa healthcare, sharesave scheme and more! 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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