Acceleration Partners
Senior Platform Partnership Business Development Manager - Affiliate Marketing
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior Platform Partnership Business Development Manager - Affiliate Marketing
Senior Platform Partnership BD Manager, TikTok For Business
Location: Remote (work-from-home) with travel required for client and team engagements.
THE ROLE
Acceleration Partners is seeking a Senior Platform Partnership Business Development Manager to spearhead the growth of platform and API partnerships that drive small and medium business (SMB) advertiser acquisition and revenue for TikTok For Business. This role bridges product, engineering, and go-to-market functions, encompassing:
- Structuring partnership deals
- Deepening technical integrations
- Accelerating how partners onboard TikTok For Business for their merchant and client bases
The ideal candidate is a hunter—equally adept at identifying and closing new partnerships as developing live, operational integrations. Commercial instincts and technical curiosity are critical, along with the ability to collaborate seamlessly between business development, engineering, and product teams.
TOP 5 KEY RESPONSIBILITIES
Partnership Business Development
- Identify, pursue, and close partnerships with CRM platforms, e-commerce tools, and marketing automation providers.
- Own the entire business development lifecycle from initial contact to signed agreements.
- Develop and maintain a strong network across the platform partnership ecosystem.
- Represent TikTok For Business at senior and C-level engagements.
Partner Onboarding & Integration
- Lead post-close activities, including technical onboarding and API integration scoping.
- Collaborate closely with product and engineering teams to ensure integrations go live efficiently.
- Translate commercial commitments into actionable operational outcomes, enabling partners to activate advertisers at scale via TikTok For Business APIs.
Joint Go-to-Market Execution
- Co-create and execute co-marketing, co-selling, and activation programs with partners.
- Design GTM motions that leverage TikTok’s platform strengths to grow effective monthly active advertiser (EMAA) counts for partners.
Performance Ownership & Reporting
- Track and report on critical KPIs, including:
- Registrations
- New customer acquisition (NCA)
- EMAA growth
- Revenue outcomes
- Use data-driven insights to optimize partnerships and focus high-impact efforts.
Cross-Functional Collaboration
- Serve as the liaison between external partners and internal product, engineering, and marketing teams.
- Clearly communicate partner needs, flag early blockers, and ensure internal prioritisation and execution.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
WHAT SUCCESS LOOKS LIKE
By 6 Months:
- You’ve mapped key partner targets and initiated outreach with priority prospects.
- At least one partnership will be in active onboarding or integration scoping.
- Develop a foundational knowledge of TikTok API products, enabling high-level discussions with technical teams.
- Build solid relationships with product and engineering stakeholders.
By 1 Year:
- Close and fully onboard multiple strategic partnerships, contributing measurable EMAA growth and revenue.
- Have a matured BD pipeline and a joint GTM motion operational with at least one major partner.
- Analyze portfolio performance to determine highest-ROI partnership types and optimise accordingly.
- Proactive reporting, strong cross-functional relationships, and veto-strategic influence on platform partnerships.
QUALITIES OF AN IDEAL CANDIDATE
- Hunting mindset: Driven to expand partnerships, not just nurture existing ones. Thrives under pursuit and closing.
- Fast learner: Quickly imparts complex technical products (onboarding training provided).
- Commercial-technical hybrid: Equally effective engaging C-suites of partners, engineering teams, and internal teams.
- Urgency-driven: Recognises that deal close-to-integration is where partnerships materialise or stall.
- Structured & data-driven: Closely tracks pipeline health and optimises decisions based on analytics.
- Adaptive communicator:
- Engages directly with merchant-facing partners at all levels.
- Translates partner needs effectively for product/marketing leadership consideration.
- Self-starter: Thrives in remote collaboration with multiple partnerships, maintaining strong delivery standards.
MINIMUM QUALIFICATIONS AND SKILLS
Core Competencies:
- 5+ years in platform partnerships, business development, or API partnership management (track record in onboarding/integrations, not just sourcing).
- Fluency in APIs, ability to:
- Read API docs confidently
- Engage directly with engineering teams
- Identify where technical configurations create or block value
- Foundational knowledge of digital advertising, especially how SMBs buy advertisements (pixels, conversion tracking, campaign creation functionality).
- Commercial acumen: Experience structuring win-win deals, understanding partnership economics and measuring impact.
- Fluent in English (required); bonus points for German/French/Spanish/Italian/Dutch fluency.
- Experience collaborating with product, engineering and marketing teams.
- Bachelor’s degree (or equivalent).
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Location Flexibility & Practical Skills:
- Ability to travel for meetings, conferences, and internal team events when required.
###Nice-to-Have Experience/Skills:
- Prior experience with Shopify, WooCommerce, Salesforce or HubSpot integrations.
- Background in platform ecosystems, marketplaces, or API-first businesses.
- Familiarity with TikTok’s advertising products and the SMB advertiser journey.
WHY ACCELERATION PARTNERS?
Acceleration Partners is the world’s largest partnerships agency, pioneering growth strategies through:
- Data-driven performance partnerships (affiliate, influencer, PR, B2B.
- Global client base (40+ countries) including household names like Amazon, Target, Google and Reebok.
- 200+ branded clients, leveraging diverse solutions across:
- Marketing automation (CRM and ad-tech tools)
- Performance-driven campaigns (POS, forwarding, content creation).
- True integration between ad-tech, marketplaces, and SMB-optimised growth channels.
Our mission is to build robust, high-performing partnership portfolios and shape the future of industry standards.
AP PERKS & BENEFITS
- Entirely remote team culture.
- Flexible health coverage (medical, dental, vision; opt-out benefits available).
- 401K matching retirement plan.
- Open-pay Paid-Time-Off (standard and custom terms).
- Wellness & holiday breaks (July and December national/regional events).
- Volunteer and birthday time-off.
- Focus Fridays (deep-work day).
- Paid parental leave benefits.
- Technology & education allowances for ongoing skill development.
- Paid sabbatical leaves, donation matching initiatives, plus more!
- Target salary range: £40,000 to £55,000 (varies based on experience level, location).
- Diversity commitment: All individuals are evaluated without regard to age, race, colour, religion, national origin, sexual orientation, disability or veteran status.
#LI-REMOTE #LI-MG1
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location