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Senior Press Officer
Senior Press Officer
Location: Asda House Employment Type: Full time Contract Type: Permanent Hours Per Week: 37.5 Salary: Competitive salary plus benefits Category: Public Relations and Communications
Closing Date: 14 July 2026
Location: George Brand, Asda
Do you have a strong background in consumer PR and are looking for an exciting opportunity to join the PR team for one of Britain’s best-loved clothing brands?
About the Role
This Senior Press Officer role focuses on the development and execution of Asda’s consumer PR plan, effectively communicating key launches of Asda’s products and services to demonstrate their commitment to quality and customer needs.
The role, reporting to the Head of George PR, will collaborate on exciting, integrated PR campaigns that complement or enhance Asda’s broader marketing communications plans. It also involves an “always-on” press office to support trade communications.
The ideal candidate has a passion for food and drink quality and innovation, alongside the ability to build strong relationships with key internal and external contacts to tell the Asda product story.
Key Responsibilities
- Support the Head of PR in developing and implementing a PR activity calendar that effectively communicates key messages about George at Asda’s products and services across earned media, while aligning with Asda’s overall reputation and values.
- Assist with the production and staging of press events for key media.
- Closely manage the day-to-day operations of the PR agency, ensuring all activity is effectively briefed, developed, and executed in tandem with customer communications timelines and plans.
- Identify innovative approaches for measuring PR campaigns, pushing boundaries and challenging traditional thinking.
- Maintain excellent relationships with stakeholders to keep awareness high around new products and services.
- Use an understanding of social influencers to identify key brand ambassadors for campaigns.
- Occasionally provide on-call support for the PR team and wider business.
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Essential Skills & Experience
- Minimum 3 years of PR experience, specialising in consumer PR—ideally with retail/food and drink background.
- Knowledge of the media landscape and how to engage with it effectively.
- Ability to build and maintain strong working relationships with internal stakeholders.
- Confidence in identifying, developing, and implementing creative PR stories and campaigns that deliver meaningful results.
Benefits
To balance collaboration and flexibility, Asda’s hybrid working model requires a minimum of 3 working days per week in an Asda Home Office. Some areas may also require occasional additional office days, store visits, supplier meetings, or depot assessments.
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As part of your package, you’ll receive:
- Discretionary company bonus
- Company pension (up to 7% match)
- 15% colleague discount on in-store and online purchases
- Free access to wellbeing services, including:
- Stream (mental wellbeing support)
- 24/7 virtual GP
- Counselling services
- Health and dental cash plans
- Employee assistance helpline
- Discounts across various services (e.g., airport parking, theme parks, cinemas)
- Asda Allies Inclusion Networks, ensuring everyone feels included and celebrated.
- Excellent parental leave policies, including:
- Maternity & adoption leave
- Paternity leave
- Shared parental leave
- Neonatal care leave
- Support for fertility treatments.
- Proud to be Asda and proud to be yourself—Asda encourages inclusivity and authenticity.
About Asda: Reimagining Retail
Asda doesn’t just move with the times—it reimagines them. The company is constantly evolving, with new career opportunities emerging across diverse fields.
Explore the wide range of roles available at Asda:
- Stay updated on new positions
- Track the progress of your applications
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