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Senior Principal AI/ML Engineer
Senior Principal AI/ML Engineer – Decision Automation
Craft: Data, Analytics & Strategy
About the Role
Are you motivated by building the shared decisioning foundations for how a live game learns, experiments, and adapts at scale?
Join King as a Senior Principal AI/ML Engineer in the Decision Automation Team for Candy Crush Saga. In this role, you will help turn fragmented AI/ML and decisioning approaches into scalable, production-grade systems that support faster experimentation, safer adaptation, and more coherent player experiences across the game.
This is a hands-on senior technical leadership role. You will shape direction through architecture, coding, prototyping, design reviews, and deep technical judgment. We are not looking for a strategy-only leader. We are looking for someone who can build, simplify, and connect complex systems across team boundaries.
The Mission
You’ll join the Decision Automation Team within Candy Crush Saga: a cross-functional AI/ML team, working closely with product, analytics, engineering, game teams, and central platform partners to enable faster, smarter, and more player-centric decisions.
Our mission is to accelerate Candy’s learning loop by automating insight generation, experimentation, and adaptation at scale. This role is central to defining and building the shared architecture needed to make decision automation more scalable, reliable, and reusable across Candy Crush Saga.
The team works across several key areas:
- Causal inference and simulation capabilities for product teams
- Generalized automated decisioning systems across multiple game features
- Orchestration of ML systems to reduce conflicting treatments and coordination overhead
With hundreds of millions of players, the systems you help shape will operate at significant scale, influencing core player-facing decisions across Candy Crush Saga.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Responsibilities
- Influence technical direction across Candy Crush Saga in AI/ML and decisioning through credibility, clarity, and delivery.
- Stay hands-on through meaningful production coding, technical prototyping, and implementation work on critical paths.
- Set a high bar for production AI/ML engineering, ensuring reliability, observability, maintainability, and quality of execution.
- Mentor senior engineers and raise the standard for technical judgment, design quality, and cross-team collaboration.
- Lead the shared architecture for AI/ML and automated decisioning systems, used across multiple components in Candy Crush Saga.
- Help unify fragmented approaches into reusable technical foundations, improving consistency, speed, and scalability.
- Partner with product and game teams to turn high-value opportunities into reusable capabilities rather than one-off solutions.
Requirements
Deep AI/ML Expertise
- Deep experience in building and shipping production AI/ML systems with meaningful business impact.
- Strong applied expertise in areas such as personalization and causal inference.
- Track record of connecting AI/ML methodology with real production guardrails, constraints, and operational use.
Technical Leadership
- Proven ability to influence technical direction across teams through credibility, clarity, and execution.
- Experience in defining shared patterns, technical standards, or architectural direction in complex environments.
- Ability to lead senior-level technical discussions with substance and precision.
Communication and Collaboration
- Excellent communication skills, with the ability to explain complex technical ideas clearly to both technical and non-technical audiences.
- Proven ability to influence across departments and align teams around shared technical direction.
- Strong mentoring capability, especially with senior engineers and technical leaders.
- Comfortable representing technical work in high-visibility forums, both internally and externally.


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Product and Cross-Functional Collaboration
- Ability to shape product bets through technical insight and co-create reusable capabilities with cross-functional partners.
- Effective collaboration across engineering, analytics, product, and platform teams.
- Strong judgment in translating business goals into scalable technical systems.
Nice to Have
- Experience with large-scale experimentation platforms, personalization systems, or decisioning infrastructure.
- Familiarity with game technology, player-facing optimization, or content adaptation systems.
- Experience in reducing fragmented or bespoke ML workflows into shared technical foundations.
Location
Stockholm, Barcelona, or London.
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world. We have 20+ years of experience delivering some of the world’s most iconic games in the mobile gaming industry, including:
- Candy Crush Saga
- Farm Heroes Saga
King games are played by more than 200 million monthly active users. King is part of Microsoft (NASDAQ: MSFT) and operates in:
- Stockholm, Malmö
- London
- Barcelona
- Berlin
- Dublin
- San Francisco
- New York, Los Angeles
- Malta
To know more, visit King.com or follow us on LinkedIn and @lifeatking on Instagram.
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