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Senior Principal Analyst – Finance & Business Analytics
King Central Analytics
We are looking for an experienced, commercially minded Senior Principal Analyst to join King Central Analytics. This is a senior individual contributor role focused on driving better business outcomes across some of King’s most commercially important and analytically complex areas.
The Role You will build deep analytical insights into priority business areas, diagnose performance drivers, and identify opportunities to improve growth, efficiency, and decision-making. By combining game data, player insights, market context, and commercial understanding, you will craft clear actionable recommendations for King’s leadership. You won’t just explain what has happened—you’ll shape what should happen next.
Key Responsibilities
- Build a deep commercial understanding of priority business areas, diagnose performance drivers, and identify high-impact analytical work to improve business outcomes.
- Identify and shape high-impact projects addressing:
- Growth opportunities
- Performance risks
- Monetisation challenges
- Player behaviour shifts
- Operational inefficiencies
- Translate diagnostic insights into clear recommendations, decision options, and action plans—highlighting trade-offs, risks, scenarios, and expected impact for senior stakeholders.
- Partner cross-functionally with business leaders, embedded analytics teams, product, finance, marketing, and strategy to drive analysis to action.
- Define, challenge, and improve KPI frameworks for:
- Business health
- Growth
- Monetisation
- Player behaviour
- Operational performance
- Lead analytical input into key forums like:
- S&OP (Sales & Operations Planning)
- KTR (King Transformation Roadmap)
- Quarterly Reviews
- OKRs (Objectives & Key Results) Minimising analytical role-shifting—we want decisions-driven outcomes.
- Raise the analytical standards across Central Analytics by coaching teams on:
- Business diagnosis
- Commercial reasoning
- Storytelling
- Stakeholder influence
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What You’ll Need to Create Thrills
You are an analytical, commercially sharp problem-solver who thrives in ambiguity.
- Outcome-oriented: Channel analytical efforts into work that changes decisions, priorities, or commercial results.
- Strategic problem-solver: Break broad business problems into hypotheses, identify root causes, and translate complex analyses into actionable recommendations.
- Commercial acumen: Understand how player behaviour, product performance, monetisation, marketing, portfolio choices, and financial outcomes connect.
- Influential partner: Build trust with stakeholders, challenge constructively, and work effectively with both analytical and commercial teams.
- Ownership & delivery: Shape your own roadmap and push projects through ambiguity toward impact.
Experience & Skills
- Extensive experience in analytics, business performance, product analytics, or strategy—evidence of senior influence and measurable commercial impact matter more than years of experience.
- Experience identifying, shaping, and executing projects that drove tangible business impact.
- Strong track record of influencing senior stakeholders and shaping high-stakes commercial decisions.
- Exceptional ability to diagnose performance gaps by connecting:
- Product, player, marketing, financial, and market data.
- Strong SQL and hands-on experience with large, complex datasets.
- Practical knowledge of:
- KPI design
- Performance diagnosis
- Forecasting
- Experimentation
- Causal analysis
- Data visualisation and storytelling skills—combined with the ability to choose the simplest, most effective format for any audience.
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Bonus Points (Not Required - But Helpful!)
- Experience in mobile gaming, digital entertainment, e-commerce, subscription models, or digital advertising—fields with fast-moving consumer dynamics.
- Experience working in commercially significant or strategically sensitive business areas.
- Hands-on with planning processes such as:
- S&OP
- Quarterly reviews
- OKRs
- Technical proficiency in:
- Python, R
- Advanced Excel/Sheets
- BI tools (Looker, Tableau, Power BI)
- Familiarity with:
- BigQuery
- Scenario planning
- Player lifetime value (LTV)
- Retention and monetisation strategies
- ROAS (Return on Ad Spend)
- Portfolio performance frameworks
About King
King: Making the World Playful™
As a leading interactive entertainment company, King powers the mobile world with over 20 years of innovation. With iconic titles like Candy Crush Saga, Farm Heroes Saga, and numerous other globally recognised games, King reaches 200+ million monthly active users across platforms worldwide.
As part of Microsoft (NASDAQ: MSFT), King fosters a global community of Kingsters united by curiosity and craft, driving creativity across offices in Sweden, the UK, US, Spain, Germany, and Malta.
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