Forbes Advisor
Senior Product Manager, Comparison (Remote)
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At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology, and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate, and travel.
Forbes Advisor is scaling its Comparison business, and we’re looking for a best-in-class Senior Product Manager to help drive it forward. This hands-on role will take ownership of the on-site experience and journey funnels for the traffic we buy through Social and Native across every Comparison vertical. You’ll become the go-to person for how we match and convert the customers these channels send us. You’ll build the journey funnels, features, and capabilities that maximize conversion, revenue, and engagement. Above all, you’ll deliver customer propositions they genuinely value.
Our Comparison business connects customers with the right products across a panel of partners, earning revenue by sending high-intent, well-matched customers their way – so getting the journey right is everything.
You’ll bring the on-site experience for Social and Native traffic to life across every vertical, working alongside functions including Business Development, Marketing (Social and Native), Engineering, Design, Data, and the wider Product team. You’ll turn channel insight and commercial opportunity into a clear roadmap, keeping what customers genuinely value at the center of it.
The person we’re looking for is a genuine all-rounder with a deep understanding of what motivates the customers arriving through Social and Native. You’re a self-starter and an exemplary communicator who keeps stakeholders aligned and reliably delivers what matters most.
Responsibilities
Proposition, Commercials & Strategy
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- Own the product strategy and roadmap for the on-site experience and journeys serving Social and Native traffic across all verticals, aligned to the overall Comparison strategy set by the Product Director.
- Contribute to the Social and P&L owned by the General Manager, and balance customer needs, partner economics, and business goals.
- Grow and optimize the on-site performance of Social and Native traffic across all verticals – continually improving journeys, propositions, and their commercial contribution.
Journeys, Funnels & Conversion
- Keep customer value at the heart of every decision – define what great looks like for customers and measure the value your propositions deliver.
- Own the end-to-end comparison journey for Social and Native customers – from ad click and landing through comparison, selection, and hand-off to partners – removing friction at every stage.
- Build and optimize journey funnels, features, and capabilities that maximize conversion, revenue, and engagement, working with our Optimization team to test assumptions through experimentation and discovery.
- Partner closely with Marketing (Social and Native) to align traffic quality and on-site experience across campaigns, audiences, and placements, maximizing conversion from every source.
- Understand how customers behave when they arrive from Social and Native. Use buying-cycle insight, network signals, and channel data models to match the right customers to the right partners and maximize the revenue we earn from these sources.
- Harness AI to create standout customer experiences for Social and Native visitors, from AI-powered calculators and tools to smarter, more personalized journeys that reflect channel intent. Find new ways to help customers decide with confidence.
Requirements & Delivery
- Translate the proposition, commercials, and partner arrangements into clear requirements for Engineering.
- Own a prioritized backlog and work hand-in-hand with Business Development, Marketing, Engineering, Design, and Data to deliver from concept to launch and beyond.
Data, Tracking & Downstream Services
- Understand wider functions and products – including tracking, data, CRM, and acquisition marketing – well enough to inform your approach and requirements.
- Ensure the right tracking and data are in place, then track performance and drive iterative improvements post-launch.
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Stakeholder Communication
- Work closely with Business Development to build strong partner relationships, acting as the day-to-day product interface and keeping delivery on track.
- Act as the central point of communication for your vertical, keeping senior stakeholders and cross-functional teams aligned on shared outcomes.
What You’ll Bring
- 4+ years in product management, with a track record of delivering high-impact products and journeys that drive conversion and revenue.
- Experience in comparison, affiliate, or lead generation (or a comparable performance-driven vertical), ideally within insurance, health, or emerging categories. Comfortable with the commercial, partner, and regulatory dynamics.
- Deep, hands-on experience matching and monetizing customers from Social and Native channels, with a proven track record of driving significant revenue from these sources.
- Strong grasp of Social and Native buying processes, campaign and audience data models, and the network signals that flow from these channels – and how to turn them into better matching and conversion.
- A strong track record of growing and optimizing journeys and propositions to move the numbers that matter.
- Excited by the potential of AI to shape customer experiences – from calculators and tools to new, more personalized journeys – and keen to put it into practice.
- Exemplary communication and stakeholder skills, with a proven ability to work well with commercial, marketing, and third-party partners.
- Data-driven, curious, and proactive – happy to be hands-on in a fast-moving, expanding team.
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This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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