Typeform
Senior Product Manager, Multi Format
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Who we are
Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need through forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives over 500 million responses every year and integrates with essential tools like Slack, Zapier, and HubSpot.
About the role
We are looking for a Senior Product Manager to own and evolve Multi Format, the surface that expands how people ask and answer questions in Typeform.
For years, forms have been largely text based. We believe that is changing. Customers increasingly want to capture richer, more human information through video, audio, images, voice, and AI powered conversations. Multi Format is the team building that future.
Every new modality we introduce expands what a Typeform can ask, how a respondent can answer, and ultimately the quality of data customers collect.
In this role, you will own Multi Format end to end. You’ll define the strategy across video, audio, voice, and emerging AI powered interaction models, while partnering closely with Typeform AI and Research Flow to build experiences that feel natural, intelligent, and effortless. Your work will help define what data capture looks like in an AI first world.
About the team
The Multi Format team owns the capabilities that move Typeform beyond traditional forms. This includes video, audio, voice, images, transcription, text to speech, and the AI powered experiences that bring these modalities together.
The team sits within the Data Capture group and partners closely with Research Flow, Create & Design, Typeform AI, Response Data, and external infrastructure partners to build products that combine strong product craft with modern AI capabilities. This is one of the most forward looking product areas at Typeform, where advances in multimodal AI meet real customer problems.
Things you will do
- Own the Multi Format product strategy and roadmap, aligning it with the broader Data Capture vision
- Define how customers capture richer information through video, audio, voice, images, and future multimodal experiences
- Lead the evolution of Typeform’s video capabilities following the VideoAsk migration
- Partner with Typeform AI to bring speech recognition, text to speech, vision models, and adaptive AI experiences into customer workflows
- Build AI powered experiences where products can understand responses, ask intelligent follow up questions, and capture richer context
- Partner closely with Research Flow to power the next generation of AI assisted research experiences
- Work closely with engineering to balance innovation with reliability, performance, latency, and infrastructure complexity
- Define the long term vision for multimodal data capture at Typeform and sequence investments accordingly
- Influence product direction through strong storytelling, customer insight, and strategic thinking
- Monitor advances across AI, multimodal foundation models, and emerging interaction patterns to identify opportunities for Typeform
- Work cross functionally with engineering, design, research, marketing, customer success, and commercial teams to align priorities and execution
- Leverage AI tools to accelerate discovery, prototyping, analysis, documentation, and decision making
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What you already bring to the table
- A strategic product thinker with strong product instincts and high ownership
- Experience building customer facing products with meaningful technical depth
- Experience working on products involving video, audio, AI, collaboration, creator tools, or other rich media experiences
- A strong understanding of multimodal AI, including technologies such as speech recognition, text to speech, computer vision, and large language models
- An AI native mindset, you actively build with LLMs and emerging AI tools, and see AI fluency as a core part of modern product management
- Comfort discussing technical trade offs around media infrastructure, latency, reliability, scalability, and cost
- Strong product sense and an eye for what makes complex experiences feel simple and intuitive
- A customer first mindset with excellent discovery skills and the ability to combine qualitative insight with product data
- Strong storytelling and communication skills that help align cross functional teams around a clear product vision
- A strong triad partner who builds trusted relationships with engineering and design
- High agency with the ability to create clarity in ambiguous problem spaces
- Strong product craft, including writing clear specifications, defining success metrics, and driving execution across multiple teams
- A data informed approach to prioritisation and decision making
- Experience working effectively across distributed teams
- A mindset of continuous learning, curiosity, and collaboration
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Nice to have
- Experience shipping products built around video, audio, or voice
- Experience with media infrastructure such as Mux or similar platforms
- Experience building AI powered customer experiences using speech recognition, transcription, text to speech, vision models, or agentic workflows
- Experience working on research platforms, creator tools, collaboration software, or qualitative data products
- Experience launching AI powered multimodal features at scale
Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.
We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.
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