LEGO Digital Play
Senior Product Manager, Studio
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LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. Our mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans of LEGO—and provide them with meaningful, magical, and playful new experiences.
We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant.
Role Summary
We are seeking a visionary product leader who is passionate about building systems for the next generation of creators. This leader will be expected to deliver tangible products and prototypes, while also contributing to the long-term product strategy and aligning our product innovations with the core LEGO Brand values of Imagination, Creativity, Fun, Learning, Caring, and Quality.
As Senior Product Manager for Studio, you will own the strategy for the first-party content and experiences built on top of the platform, the flagship worlds that demonstrate to children and professional creators alike what LEGO Digital Play makes possible. You will set the strategy, collaborate closely with design and engineering, and work closely with internal teams to ensure our tools both enable and inspire truly memorable, attractive experiences on the platform.
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Key Responsibilities
- Own the end-to-end product strategy and roadmap for first-party content and experiences – the flagship worlds that show, rather than tell, the full creative potential of the platform to children and professional creators.
- Lead the creation of experiences that set the quality bar for the platform, partnering with design and engineering to deliver worlds that are genuinely fun, memorable, and attractive in their own right, not merely demonstrations.
- Partner closely with the internal teams in a dual role – as a flagship customer of the toolset and as a proving ground for it – surfacing what creators need by building ambitious experiences with the same tools they use.
- Champion the player-facing health of the platform, using first-party worlds to seed genres, model creative possibility, and give the community living examples worth aspiring to and building upon.
- Establish the success metrics and validation approach for first-party experiences (e.g., engagement, retention, completion, and influence on downstream creator activity) and use structured playtesting to de-risk concepts before they scale.
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Qualifications
- Extensive experience in product management, including a demonstrable record of developing and launching games for children, ideally within user-generated-content platforms.
- A strong product sense for what makes a game genuinely fun and memorable, with the craft to hold a high quality bar.
- Deep expertise in building products for children.
- Knowledge of safety, privacy, and developmental considerations in all age games design.
- A proven ability to lead cross-functional teams and to influence senior stakeholders across a large, matrixed organization, including design, engineering, and partners.
- A genuine affinity for the LEGO Brand and for creative, constructionist play, with the strategic clarity to translate that philosophy into product.
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