Tour Partner Group
Senior Product Manager - SugarCRM

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Senior Product Manager – SugarCRM
We are looking for a passionate and dynamic Senior Product Manager – SugarCRM to join our team anywhere in the UK, Ireland, Spain. In this role, you will be responsible for owning and evolving SugarCRM as a strategic platform supporting sales, customer management and operational processes across the business & defining and prioritising the CRM roadmap whilst ensuring SugarCRM remains reliable, well governed, effectively adopted and continuously improved. You will work as part of a collaborative, international team, creating memories that last a lifetime for our clients and their customers.
Your Responsibilities
As a Senior Product Manager – SugarCRM at Tour Partner Group, your key responsibilities will include:
Product Strategy and Roadmap
- Own the vision, roadmap, backlog and priorities for SugarCRM, ensuring alignment with commercial and operational objectives.
- Understand end-to-end sales, account management, customer service and operational processes, identifying opportunities for improvement.
- Work with Business Analysts and stakeholders to translate business needs into prioritised product requirements, user stories and acceptance criteria.
- Lead product prioritisation and roadmap planning whilst partnering with PMO and Business Analysts during discovery, delivery and value realisation activities.
- Define success measures and use adoption metrics, business data and user feedback to guide future roadmap decisions.
- Challenge unnecessary complexity and favour scalable, standard platform capabilities where appropriate.
- Balance short-term operational needs with long-term strategic improvements.
Product Ownership and Business Engagement
- Act as the primary business-facing owner of SugarCRM.
- Develop strong relationships with commercial, operational and leadership stakeholders.
- Facilitate product planning discussions and prioritisation workshops.
- Communicate product vision, priorities, constraints and decisions clearly across business and technology teams.
- Collaborate with stakeholders to drive process standardisation and continuous improvement.
- Champion user needs whilst balancing commercial, operational and technical considerations.
Governance, Ownership and Leadership
- Act as the primary owner of SugarCRM within the organisation.
- Make day-to-day decisions relating to platform priorities, enhancements, adoption and capability development.
- Partner with the Head of Applications to align CRM strategy with wider application, integration, security, data governance and technology roadmaps.
- Ensure CRM developments comply with organisational governance, security and data management standards.
- Support investment discussions through the identification and evaluation of business value, risks and opportunities.
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CRM Optimisation and Application Management
- Own the ongoing optimisation of SugarCRM, including workflows, modules, layouts, fields, user experiences and business processes.
- Maintain a strong functional understanding of CRM configuration, security roles, permissions and reporting capabilities.
- Improve process consistency, usability and adoption across teams and geographies.
- Oversee access controls, security settings and system configuration in line with company policies.
- Maintain accurate platform documentation, process guidance and release communications.
- Ensure CRM training materials and user support content remain up to date.
- Balance strategic product development with operational platform stability and support requirements.
Data, Reporting and Integrations
- Champion accurate, complete and consistent CRM data.
- Support and comply with established data governance standards, ownership models and quality controls for CRM data.
- Shape reporting and dashboard capabilities that support sales performance, customer management and operational decision-making.
- Work closely with data and technology teams to ensure reliable integration with connected applications and reporting platforms.
- Assess the impact of CRM changes on integrations, reporting and downstream business processes.
- Support investigation and resolution of recurring data quality, integration and platform issues.
Delivery, Change and Continuous Improvement
- Work closely with PMO, Business Analysts, technical teams and external partners to define, refine and deliver product enhancements.
- Validate requirements and proposed solutions to ensure alignment with product objectives.
- Coordinate CRM releases, upgrades and platform improvements.
- Support testing, adoption planning and change management activities.
- Ensure enhancements deliver measurable value and improved business outcomes.
- Promote root-cause resolution approaches rather than repeated workarounds.
Supplier and Vendor Management
- Manage relationships with SugarCRM vendors, delivery partners and consultants.
- Ensure delivery quality, transparency and value for money.
- Support contract renewals, licensing discussions and supplier performance reviews.
- Work with external partners to ensure the successful delivery of change initiatives and platform improvements.
Product Performance and Value Realisation
- Define and monitor KPIs relating to adoption, process efficiency, data quality and business performance.
- Measure and communicate the value delivered through CRM enhancements and investments.
- Track user satisfaction and platform utilisation.
- Use performance data and operational insights to drive future investment and prioritisation decisions.
- Regularly report product performance and roadmap progress to key stakeholders.


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Your Profile: Skills & Experience
We are looking for an individual with the following skills and qualifications:
- Significant experience in a CRM Product Manager, Product Owner, CRM Functional Consultant, Application Manager or similar role.
- Experience owning application roadmaps, backlogs and enhancement priorities.
- Strong understanding of sales, customer management and CRM-driven business processes.
- Practical experience with SugarCRM or a comparable CRM platform.
- Strong knowledge of CRM workflows, data structures, reporting, configuration and integrations.
- Experience working with business stakeholders, technology teams, project teams and external vendors.
- Excellent stakeholder management, communication and influencing skills.
- Strong analytical and problem-solving capabilities.
- Ability to balance strategic thinking with operational execution.
What We Offer
At Tour Partner Group, we believe in rewarding our team members. By joining us, you will enjoy:
- A dynamic and international work environment, collaborating with colleagues from over 20 nationalities.
- Familiarisation trips to enhance your first-hand knowledge of our destinations.
- A holiday increase with years of service, up to 25 days.
- A contribution towards gym membership to promote well-being.
- An extra day off on your birthday, because celebrating is important!
- One volunteering day per year to support a cause you’re passionate about.
- Annual social events to celebrate our shared successes.
- TPG Travel Club discounts to explore our destinations in your free time.
- The opportunity to become a Value Champion.
- A structured development programme with on-the-job training, ensuring you reach your full potential.
- A collaborative and supportive team culture where every member is valued.
- Opportunities for career progression, moving into new roles within the company.
Additional Information
- High Season Period: Please note that during high season, the workload may be heavier, and overtime may be required. Overtime is compensated as time off in lieu.
- Work Location: This position is based anywhere in the UK, Ireland or Spain.
Our Values
At Tour Partner Group, our values guide everything we do:
- Partnership: We collaborate as a team to succeed and hold our colleagues and business partners in high esteem.
- Inspiration: We inspire confidence in others through our knowledge and expertise. We seek and embrace change.
- Respect: We are open to new ideas, cultures, and experiences. We value honesty and transparency.
- Passion: We share our love for travel and encourage others to explore our destinations. We aspire to be the difference that makes the difference.
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