Senior Product Manager

About SugarAI UK Limited

SugarAI is redefining CRM for the age of AI.

We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.

More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.

Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.

If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you. \n

What You Will Bring: (Key Responsibilities) Strategic Roadmap Ownership & Product Leadership Own, define, and continuously evolve the product roadmap for SugarAI capabilities, ensuring alignment with strategic priorities, customer needs, and business outcomes Act as a mini product leader, connecting vision, execution, and commercial impact Drive transparency and alignment by clearly communicating priorities, trade-offs, risks, and progress across stakeholders Ensure all initiatives are grounded in customer value, business impact, and technical feasibility Identify and drive long-term strategic bets and growth opportunities across the product portfolio Product Strategy, Planning & Agile Execution Lead planning efforts that balance long-term vision with near-term delivery Partner closely with Engineering and UX to scope, design, and prioritize solutions that balance innovation and scalability Manage and continuously refine a dynamic product backlog, balancing quick wins, foundational investments, and strategic initiatives Own the end-to-end product lifecycle from discovery and validation through delivery and post-launch optimisation Drive high-quality agile execution, ensuring work is well-defined, prioritised, and delivered efficiently Customer & Data-Driven Decision Making Gather, analyse, and synthesise customer insights to ensure the product solves real problems Define, own, and track key success metrics (KPIs) including adoption, engagement, and revenue impact Use qualitative and quantitative data to inform prioritisation, validate hypotheses, and guide iteration Maintain direct and continuous engagement with customers and stakeholders to refine product direction Cross-Functional Leadership & Influence Lead without authority, aligning Product, Engineering, Sales, Marketing, and Customer Success around shared outcomes Influence senior stakeholders and leadership teams, contributing to broader business strategy Drive cross-functional coordination to ensure successful delivery, go-to-market alignment, and product adoption Champion improvements in team processes and ways of working to increase efficiency and effectiveness Product Leadership & Team Development Mentor and support other product managers, elevating product thinking, execution quality, and impact Help establish and scale best practices in product management, discovery, and delivery Contribute to building a high-performing product culture focused on outcomes, ownership, and continuous improvement Act as a role model for strong product leadership behaviours across the organisation