Four Recruitment
Senior Product Marketing Manager
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Senior Product Marketing Manager, Manchester, Up to £65,000 DOE
We’re working with a high-growth B2B SaaS business that is looking to appoint a commercially focused Senior Product Marketing Manager.
The organisation is entering an important phase of expansion, with a growing focus on serving larger enterprise customers and increasingly sophisticated treasury and finance functions. This role will be central to helping the business communicate its value clearly to the market and support continued commercial growth.
You will work closely with Product, Sales and Marketing to define how the company's solutions are positioned, communicated and taken to market. Your work will help turn complex product functionality into clear customer benefits, compelling messaging and practical tools that support the sales process.
The marketing team is deliberately lean and ambitious, with a strong focus on using technology to work more efficiently, using AI tools to support research, content development, messaging and smarter campaign management.
The Role
You will be responsible for helping shape the company's product marketing strategy and ensuring that messaging is consistent, relevant and commercially effective across different audiences and markets.
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- Defining and refining product messaging for different customer segments, industries and business challenges
- Turning complex treasury, payments and financial technology concepts into accessible customer-facing propositions
- Developing sales tools such as presentations, competitive guides, buyer personas and resources to help overcome common objections
- Working with sales teams to improve their understanding and use of product messaging
- Establishing and maintaining a clear view of competitors, market dynamics and positioning opportunities
- Coordinating product launches and go-to-market programmes with colleagues across the marketing function
- Using customer insight, market developments and commercial data to identify opportunities and influence strategic decisions
What We're Looking For
You're likely to have at least five years of experience in product marketing, go-to-market strategy or a similar role within B2B SaaS and have:
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- Experience taking ownership of product positioning and messaging from strategy through to execution
- A strong track record of creating sales enablement content that contributes to revenue generation
- Experience working with enterprise customers and supporting complex, consultative sales processes
- The ability to communicate sophisticated products in a clear and engaging way to a range of audiences
- Strong written and verbal communication skills
- A data-informed approach, with experience drawing on customer research, win/loss insights and pipeline information
- Practical experience incorporating AI tools such as ChatGPT or Claude into marketing and go-to-market activities
Ideally you’ll have:
- Background in fintech, payments, financial infrastructure or a related sector
- Knowledge of treasury teams, finance functions or corporate banking
- Experience helping a business move into larger enterprise segments or pursue an upmarket growth strategy
If you have the right level of product marketing experience, then click apply and we’ll be in touch.
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