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Senior Product Marketing Manager
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Senior Product Marketing Manager
Product Marketer at Blink
đź“Ť London (in-office 3 days/week)
🤝 Marketing
đź’š Reports to CMO
At Blink, we’re not just closing the digital divide—we’re reuniting distributed organisations, fostering seamless communication, and re-engaging employees in ways never seen before. Our mobile-first employee experience platform brings all essential tools directly to workers’ hands—whether they're on-site or remote.
Based across Boston, London, and Sydney, we partner with global leaders like Domino’s, JD Sports, and McDonald’s to revolutionise how organisations operate. Join a company on the cutting edge, where weekly feature releases and groundbreaking product development define our culture.
You’ll report to the Chief Marketing Officer (CMO) and shape the future of a product that’s already reshaping enterprise landscapes. Strategise product storytelling, refine messaging, and lead marketing efforts that amplify our impact.
About the Role
As a key member of Blink’s Global Marketing Team, you’ll bring clarity to our product’s value while driving strategic market position and adoption. Your work will bridge the gap between technical innovation and meaningful customer connection.
This is a hands-on opportunity to own marketing deliverables, collaborate tightly with product teams, and drive results that resonate across enterprise sectors.
- Elevation through ownership: You’ll lead messaging, positioning, and go-to-market strategies that align sales, product, and customer success.
- Fast-paced innovation: Join a workforce committed to realising product-market fit at lightning speed—because at Blink, ideas turn into solutions in weeks, not months.
Your Impactful Responsibilities
Unlock the story behind Blink’s revolutionary employee experience platform—we need someone who can speak data, passion data, and vision. Here’s what you’ll tackle daily:
Positioning & Messaging
- Collaborate with the Product team to craft compelling product positioning and value propositions that resonate with your target audience.
- Ensure our B2B storytelling aligns with customer needs—from first-touch awareness to long-term loyalty.
Product Launches
- Plan and execute high-impact product launches by orchestrating cross-functional alignment between marketing, sales, and engineering.
- Captivate enterprise decision-makers with launches they’ll remember—and results they’ll replicate.
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Sales Enablement
- Develop cutting-edge sales collateral, enablement materials, and training tools that empower sales representatives and channel partners.
- Turn complex software features into simple, persuasive narratives that accelerate sales.
Go-to-Market Strategy
- Partner closely with Product Managers to develop and implement full-funnel go-to-market strategies for new releases and feature updates.
- Seamlessly integrate our product roadmap with customer-driven demand generation.
Content Creation
- Champion product-branded content—vote studies, blogs, customer stories, and whitepapers—to build thought leadership within the industry.
- Work with content marketing to ensure every piece of output drives real-world impact.
Cross-functional Collaboration
- Bridge gaps between Product Management, Engineering, and Customer Success to ensure all stakeholders are aligned on customer needs and product goals.
Competitive Intelligence
- Remain ahead of trends by tracking competitive products and industry shifts to uncover new opportunities and mitigate risks.
Metrics & Reporting
- Monitor and analyse key marketing campaign metrics, including customer acquisition, churn reduction, satisfaction scores, and revenue impact.
- Translate data into actionable insights and improvements.
Customer Advocacy
- Build genuine partnerships with key customers to gather insights for internal innovation, case studies, and advocacy.
- Amplify voice-of-customer feedback across all marketing efforts.
What Makes You a Great Fit?
We’re on the hunt for a strategic, hands-on product marketer who thrives in fast-paced environments and wants to drive real impact. Here’s what sets the cream apart:
- 5+ years of B2B product marketing experience—with a proven track record of boosting go-to-market success (a SaaS background is ideal).
- Exceptionally strong storytelling skills—translate dense technical data into engaging pitches and narratives.
- Cross-functional leadership—ability to manage external stakeholders while coordinating internal partnerships.
- Unshakeable passion for turning data and product specs into high-impact marketing strategies.
- Bonus: Expertise in employee experience platforms, internal comms software, frontline workforce tools, or HR tech.
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Your daily grind includes ownership, innovation, and rapid execution—preferably in roles where your work directly contributes to revenue and customer satisfaction.
Why Join Blink?
At Blink, we’re forming something bold and meaningful: not just a company, but a powerful force reshaping how people and businesses connect. Here’s why this role stands out:
Your Mission Matters
Work alongside an ambitious, growth-minded team that’s on a visionary trajectory—something few start-ups manage to achieve.
- Join a fast-growing scale-up with hard-earned credibility.
- Impact beyond boundaries: Help organisations of all sizes eliminate communication roadblocks and empower their smartest resource—their teams.
- Partner with industry disruptors and global brands to scale our impact together.
Transform Your Career: Work-Life Balance & Growth
Enjoy a competitive perks package that encourages progress, health, and happiness:
- Competitive salary + stock options (immediate eligibility + high-performer grants).
- 25+ days leave + additional holiday time around Christmas and New Year.
- 3% pension contribution + 5% of your own funds.
- Private healthcare with AXA for wellness and peace of mind.
- Cycle-to-Work scheme to make every commute sustainable.
- Being part of an inclusive, diverse culture—with an atmosphere where everyone thrives because their individual contributions are valued.
Ready to Make Waves?
If you’re excited to shape enterprise narratives, turn insights into wins, and own your impact, we want to hear from you. Blink’s your launchpad for a strategically cathartic experience—when you leave, you’ll have rewired how eXP employee tech is delivered, marketed, and loved. Stand out, out-perform, and unlock what’s next: apply now.
Apply here: [Careers page]
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