Proactis
Senior Product Marketing Manager
Reading
Posted 8 days ago
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Senior Product Marketing Manager
Job Title: Senior Product Marketing Manager
Company Overview
Proactis is a leading Source-to-Pay software provider for mid-market organisations across service-led industries. Our platform enables customers to:
- Control spend
- Reduce risk
- Improve compliance
- Drive efficiency through digitisation
We are a Private Equity-backed business with a clear focus on accelerating revenue growth through high-quality pipeline and strong commercial execution.
About the Role
This role is designed for an early-career individual looking to build a foundation in SaaS sales within a structured, performance-driven environment.
Key Responsibilities & Expectations
You will demonstrate:
- Strong communication skills
- Sound judgement
- Disciplined workload and follow-up management
- Credibility in conversation
- Comfort engaging with senior stakeholders
- Ability to quickly understand and articulate business problems
We value curiosity, accountability, and a genuine interest in commercial outcomes over prior experience.
Why Join Proactis?
You will join a growth-focused organisation where pipeline generation and deal quality drive success. This role offers:
- Clear progression into broader sales roles
- Exposure to experienced commercial, marketing, and presales teams
- Ownership of positioning, messaging, and go-to-market strategy for Proactis Gen3.0 platform and broader product portfolio
Core Responsibilities
1. Competitive Positioning & Messaging
- Define and maintain the product positioning framework for Gen3.0 platform and legacy portfolio.
- Own the competitive narrative against procurement competitors.
- Ensure all customer-facing messaging is:
- Consistent
- Compelling
- Commercially grounded
2. Go-to-Market & Launch Planning
- Lead go-to-market (GTM) planning for each Gen3.0 release phase.
- Define launch tiers and coordinate cross-functional launch activities (Sales, CS, Marketing, Support).
- Ensure market and existing customers understand:
- What is available
- Why and how it matters
3. Sales Enablement & Commercial Support
- Create and maintain the sales toolkit, including:
- Pitch decks
- Objection-handling guides
- ROI calculators
- Case studies
- Segment-specific collateral
- Partner with Sales leadership to ensure the team can confidently sell the Gen3.0 value proposition and defend against competitive threats.
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4. Customer Migration Narrative
- Define the migration story for existing customers, including:
- Why they should move
- What they will gain
- How the transition works
- Develop segment-specific communications addressing unique concerns per cohort (AP Automation, P2P, S2C, Marketplace).
5. Market & Customer Intelligence
- Conduct ongoing competitive analysis, win/loss reviews, and customer research.
- Maintain a living competitive intelligence repository.
- Feed insights to the VP Product and leadership team to shape roadmap and pricing decisions.
Measures & Key Performance Indicators
| Area | Performance Metrics |
|---|---|
| Positioning & Messaging | Positioning framework delivered within 60 days; competitive battle cards refreshed quarterly; |
| Messaging consistency audit score >90% across all customer-facing materials. | |
| GTM & Launch | Launch plan delivered 30 days ahead of each major release; customer awareness >80% within 30 days; |
| Sales pipeline contribution from new capabilities tracked quarterly. | |
| Sales Enablement | Sales enablement NPS >70; new collateral delivered within 2 weeks of each major release; |
| Win/loss analysis completed quarterly with actionable recommendations. | |
| Customer Migration | Migration communication templates for all 5 product segments; customer migration opt-in rate >85%; |
| Reduction in migration-related support tickets by 30% vs. baseline. | |
| Competitive Intel | Quarterly competitive intelligence report to leadership; win/loss interviews completed for 80%+ of |
| enterprise deals; customer research programme delivering monthly insight summaries. |
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Requirements
Leadership & Experience
- 5+ years in product marketing roles within enterprise BBAer SaaS, ideally in:
- Complex multi-product or platform environments
- Mid-market and enterprise buyers
- Procurement, finance, or supply chain domain knowledge is a plus but not essential.
Competencies
Competitive Positioning & Sales Enablement
- Proven track record of:
- Building competitive positioning frameworks
- Creating battle cards and sales toolkits
- Contributing to win rates
Go-to-Market Execution
- Experience in launching products in enterprise SaaS, owning all aspects of the process:
- Messaging
- Enablement
- Analyst relations
- Customer communications
Content & Communication
- Excellent writing and presentation skills
- Ability to produce high-quality collateral for:
- Board-level strategy decks
- Customer-facing one-pagers
- Internal and external communications
Analytical Rigour
- Experience with:
- Win/loss analysis
- Customer research
- Market sizing
- Competitive intelligence
Soft Skills
- Strategic Storytelling: Ability to translate complex technical capabilities into clear narratives for diverse audiences (procurement professionals to C-suite).
- Customer Empathy: Deep curiosity about customers' needs, pain points, and decision-making processes. Grounds positioning in real user language.
- Commercial Awareness: Aligns product marketing to revenue metrics like:
- Pipeline contribution
- Deal velocity
- Win rates
Execution & Collaboration
- Rigour: Delivers high-quality, timely work juggling multiple concurrent projects.
- Collaboration: Works effectively across product, engineering, sales, and marketing teams as a true partner to Sales leadership, not just support.
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Skills
Product Positioning
Go-to-Market Strategy
Sales Enablement
Competitive Analysis
B2B SaaS Marketing
Strategic Storytelling
Customer Research
Win/Loss Analysis
Content Creation
Market Intelligence
Product Launch Planning
Stakeholder Management
Location