NewVerus
Senior Product Marketing Manager
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Senior Product Marketing Manager
Location: UK
We are partnering with a leading international business software vendor to hire a Principal Product Marketing Manager for a high-impact role focused on commercialising a central cloud and AI platform used across a broad customer base.
This is an exciting opportunity for a commercially minded product marketer who knows how to turn platform usage into paid adoption, customer expansion, and long-term value. In this role, you will shape how customers move from platform access into higher-value cloud services, shared services, cross-sell opportunities, and AI-driven offerings. You will play a key role in defining monetisation strategy, protecting paywall integrity, and helping the business scale platform-led growth across products and regions.
What you’ll be doing:
- Define usage-led monetisation strategies that drive paid adoption and expansion
- Establish the usage signals and criteria that predict conversion beyond simple access metrics
- Own the free vs paid value architecture, including paywall and upgrade logic
- Design customer expansion journeys across cloud services, shared services, and AI-based offerings
- Prioritise ICPs and segments with the strongest monetisation potential
- Shape platform positioning and upgrade narratives for internal commercial teams and partners
- Define “next best service” logic based on customer usage and outcomes
- Track and optimise performance across usage, conversion, and expansion metrics
- Identify risks to monetisation scalability, conversion predictability, and paywall effectiveness
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What we’re looking for:
- 5–10+ years in Product Marketing or a related GTM role
- Experience monetising platforms, cloud services, or AI-enabled products
- Proven success driving usage → conversion → expansion
- Experience working across multi-product or portfolio environments
- Strong commercial thinking with an evidence-led approach
- Confidence working cross-functionally with Product, Sales, and Finance
- Comfortable operating in ambiguous, evolving environments
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Nice to have:
- Experience in ERP or vertical business software markets
- Exposure to tiered, usage-based, or paywalled monetisation models
Why this role stands out:
This is a strategic opportunity to help shape a platform into a true commercial growth engine. You’ll have the chance to influence monetisation at platform level, drive AI-related expansion, and help define what strong product-market fit looks like in a modern cloud and AI environment.
If you’re a product marketer who combines commercial instinct with analytical rigour, we’d love to hear from you.
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