BYD EUROPE
Senior Programmatic Media Specialist
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior Programmatic Media Specialist
About BYD
BYD is a global leader in electric vehicles and clean energy solutions, with a clear purpose: to build a zero-emission future that reconnects humanity with nature. As BYD continues its rapid growth in the UK, we are building a best-in-class in-house media capability to drive brand awareness, consideration, and demand for our EV & PHEV portfolio.
About The Role
The Senior Programmatic Media Specialist will be responsible for the planning, activation, optimisation, and performance of BYD UK’s programmatic display, video, and connected TV activity.
Working closely with the wider Paid Media, Brand, PR, and Creative teams, this role will ensure programmatic media plays a central role across both upper-funnel brand campaigns and lower-funnel performance activity.
Key Responsibilities
Programmatic Planning & Activation
Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV. Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms. Translate brand and performance objectives into clear programmatic strategies. Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Optimisation & Performance
Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance. Analyse performance data to identify insights and optimisation opportunities. Own pacing, budget control, and delivery across campaigns.
Audience, Data & Measurement
Build and activate first-party, third-party, contextual, and geo-based audiences. Support testing frameworks across formats, audiences, and creative. Work with analytics partners to ensure accurate tracking and measurement.
Creative & Collaboration
Provide feedback on creative performance and best practice. Collaborate with Brand, PR, and Commercial teams on launches and always-on activity. Coordinate with media owners and partners where required.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Qualifications & Requirements
Essential
3–5+ years’ experience managing programmatic media campaigns. Hands-on experience with DSPs such as The Trade Desk,, Amazon, DV360, or Quantcast. Strong understanding of full-funnel programmatic media. Strong analytical skills with advanced Excel / Google Sheets proficiency. Understanding of tagging and google analytics
Desirable
Experience in automotive or high-consideration categories. Exposure to CTV and premium video environments. Experience supporting large-scale brand or ATL campaigns.
Benefits
Workplace Pension Private Healthcare Car Salary Sacrifice Scheme Competitive salary based on experience and qualification. Team building events and employee learning opportunities.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills