Alation
Senior Regional Marketing Manager - EMEA
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Alation
Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions.
With more than $340M in funding – valued at over $1.7 billion and more than 650 customers, including 40% of the Fortune 100.
As data becomes the foundation of every business, Alation is leading the way in helping organizations unlock their full potential. By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed.
Joining Alation means being part of a winning team shaping the future of AI-powered data intelligence. We move fast, think big, and deliver results together.
Job Description
Alation is the knowledge engine powering enterprises to achieve business outcomes. Global enterprises, including hundreds of Fortune 5000 companies, and organizations like AbbVie, American Family, Cisco, Finnair, Nasdaq, and Sallie Mae partner with Alation to realize hard ROI and business outcomes from data and AI.
Alation led the creation of the data catalog market, was named a 2019 World Economic Forum Technology Pioneer, and has been named a five-time leader in the Gartner Magic Quadrants. Headquartered in Redwood City, California, Alation has been recognized five times by Inc. Magazine as one of the Best Workplaces.
To learn more, visit alation.com.
EMEA is one of Alation’s fastest-growing regions and a strategic priority as we expand our enterprise customer base across the region. This role sits at the center of that growth.
We’re looking for a senior, hands-on regional marketing manager to own and execute EMEA’s marketing programs during a critical period of growth. You’ll be the primary marketing partner and work side by side daily with our EMEA Sales leader who is based in London.
Responsibilities
- Pipeline & Demand Generation
- Translate global campaign strategy into locally relevant programs that drive measurable pipeline
- Execute the regional ABM program — account selection, messaging localization, agency coordination, and performance tracking
- Partner closely with Sales leadership (based in London) to align marketing activity to pipeline priorities and territory plans
- Manage post-event lead conversion in collaboration with Sales Ops
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Events & Field Marketing
- Own the events calendar — from strategic third-party conferences to hosted executive roundtables
- Manage event logistics, vendor relationships, and agency partners end-to-end
- Build a results-oriented event framework with clear pipeline ROI measurement per program
- Represent Alation at key industry events across the region; travel required
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Customer & Expansion Marketing
- Support customer marketing programs targeting expansion accounts in EMEA
- Partner with Customer Success to identify advocacy opportunities and develop regional proof points
- Localise global customer stories for buyer relevance
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Content & Messaging
- Localise global messaging and content for audiences, verticals, and buying personas
- Ensure inbound and outbound content is themed and synced to campaigns and events
- Feed regional market intelligence back to the global PMM team
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Reporting & Operations
- Manage regional marketing budget with clear ROI accountability
- Track and report pipeline influence, account engagement, and program performance
- Maintain a consistent reporting cadence with Sales and Marketing leadership
Requirements
- Must-Have
- 8+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering EMEA
- Proven track record driving pipeline growth in partnership with enterprise Sales teams
- Hands-on ABM experience — strategy, execution, and measurement
- Experience managing agencies and event vendors across multiple markets
- Strong commercial instincts — you think in pipeline and revenue, not just campaign metrics
- Ability to operate independently in a fast-moving, matrixed US-headquartered SaaS company
- Ability to travel
- Some overlap of working hours with California HQ expected
- Proficiency in Claude AI and use of Project and Cowork in daily work
Equal Employment Opportunity
Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.
This company participates in E-Verify. Click on any of the links below to view or print the full poster. E-Verify and [Right to Work](http://Right to Work).
Additional Information
Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it!
So once you've had a chance to explore our current open positions, apply to the ones you feel suit you best and keep track of both your progress in the selection process, and new postings that might interest you!
Thanks for your interest in working on our team!! Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.
Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story.
Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad.
We continue to seek ever more diverse perspectives as we grow.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status.
Why Alation?
- Market-Leading Data Catalog Provider
- High-growth, collaborative environment with diverse and inclusive teams
- Continuous learning, enrichment, and development opportunities
- Competitive pay and health offerings including commuter benefits
- Flexible time off to relax and recharge
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