the LEGO Group
Senior Retail Performance Manager - LEGOLAND Parks and Experiences

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Senior Retail Performance Manager - LEGOLAND Parks and Experiences
Job Description
Are you ready to shape the future of retail at LEGOLAND? We're looking for a passionate integrator to deliver exceptional retail experiences that captivate millions of children and families worldwide. As a key player, you'll bring the LEGO brand to life within our resorts, creating memorable moments for all.
Please note, that no relocation assistance is offered for this role
Core Responsibilities
Lead efforts to enhance retail performance across LEGOLAND Resorts
Act as brand and commercial ambassador who helps build strong retail performance and LEGO brand optimization across LEGOLAND Resorts Collaborate with LLPX, LEGO, and Merlin to ensure strategic alignment, structural requirements, improved sales and operational efficiency. Drive cohesive partnerships to boost retail outcomes and optimized product portfolios. Represent LLPX Retail in global teams to align priorities and workstream deployment. Monitor business results and retail pilots with data and insights teams. Discover commercial opportunities across LEGOLAND resorts retail. Support elevation of LEGOLAND's role within the LEGO ecosystem.
Play your part in our team succeeding
Located within the LEGO Holding area, the LEGOLAND Parks & Experiences team drives strategic partnerships to leverage synergies across the LEGO Group and its partners.
Collaborating with Merlin Entertainments, the world's second-largest theme park operator, the department focuses on bringing the LEGO brand to life through world-class attractions, including theme parks, water parks, and hotels, aiming to engage families and children aged 2-12 globally.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key areas for this role are retail partnership management, cross-functional cooperation, and international retail support. Strong relationship building, collaboration and communication skills are essential to elevate the LEGOLAND brand and business through continuous retail improvement.
Do you have what it takes?
Management experience within customer account including retail programs and sales related field required Bachelors degree or equivalent experience in business related field preferred Proven experience in retail management or a top-tier global brand/IP Proven ability to manage complex projects effectively Skilled in navigating networks and communicating across cultures and seniority levels Demonstrates high personal integrity and a collaborative attitude Flexible and resilient, capable of working in cross functional teams as well as independently Balances global direction with relevant localized approaches Willing to travel 1-2 times per month
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.


Get help with your application
Your very own career expert that helps elevate your application to the next level.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
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Join the LEGO® team today.
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