Coach
Senior Sales Associate
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Senior Sales Associate
Senior Sales Associate – Coach (EU Location)
Coach is a global fashion house founded in New York in 1941, inspired by the vision of Creative Director Stuart Vevers and the inclusive spirit of our hometown. We create timeless, beautiful pieces that empower you to be your authentic self.
We are part of Tapestry, a global portfolio of brands united by our commitment to pushing boundaries and embracing diversity. Tapestry’s mission is to foster an equitable, inclusive, and diverse culture where all employees, customers, and stakeholders thrive. For more, visit Our People.
About the Role
The Senior Sales Associate will play a key role in driving store performance through sales excellence, exceptional customer service, and brand ambassadorship. You’ll meet individual and team goals while embodying Coach’s inclusive, courageous spirit and representing the brand with pride. This role requires strong customer engagement, sales acumen, and the ability to thrive in a dynamic retail environment.
Key Responsibilities
- Sales Leadership: Contribute to store sales goals in productivity, service, and revenue by leveraging Coach’s proprietary selling techniques and training.
- Customer Experience Ambassador:
- Represent Coach as a brand ambassador, ensuring every customer interaction exceeds expectations.
- Anticipate and fulfil customer needs, from in-store to virtual and live-stream shopping experiences.
- Foster loyalty through clienteling (customer data acquisition) and targeted marketing communications.
- Multichannel Sales Excellence:
- Model omnichannel selling practices, including virtual consultations and virtual fitting services.
- Collaborate with the social selling team to create engaging short videos (e.g., product demos) for platforms like Instagram Live or Facebook Live.
- Team & Culture Driver:
- Act as a positive team role model, encouraging collaboration and a supportive, inclusive culture where everyone feels valued.
- Champion Coach’s core values and drive customer-centric initiatives.
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Requirements
- Experience: Preference for luxury/premium retail management experience, though a combination of education and relevant retail sales experience will be considered.
- Market Awareness: Current knowledge of fashion trends, competitor positioning, and social media influences.
- Technical Proficiency:
- Operating POS systems (iPad/laptop, Mobile POS), walkie-talkies, and ability to read price/release sheets.
- Basic computer and digital tools (e.g., editing software for social media content).
- Customer Interaction: Strong oral and written communication skills with the ability to engage with diverse customers.
- Physical Demands: Moderate lifting (stockroom tasks), ability to climb on displays, and navigate sales floors efficiently.
- Flexibility: Willingness to work flexible hours, including weekends, public holidays, evenings, and peak retail seasons.
- Social Media Savvy: Understanding of trends on platforms like Instagram, Facebook, and TikTok, with enthusiasm for social selling techniques.
- Language Skills: Strong English proficiency (required for EU roles).
- Commitment to Equitable Retail: Alignment with Coach’s diversity, equity, and inclusion (DEI) values.
What Coach Offers You
Coach creates more than products—we build meaningful careers, Purpose, and Possibilities. In this role, you’ll enjoy: ✱ Inclusive & Innovative Culture: A positive, diverse, and collaborative workplace where creativity thrives. ✱ Career Growth: Internal mobility and opportunities for progression through our Ambassador Programme. ✱ Purpose-Driven Impact:
- 1 paid volunteering day per year + global volunteering initiatives.
- Learning & development tailored to your growth. ✱ Work-Life Balance & Perks:
- Attractive employee discount on Coach products.
- Engaging social events, shopping trips, and experiences. ✱ Incentives & Diversity Initiatives:
- Optional commission-based earnings through incentive programmes.
- Equity, Inclusion & Diversity (EID) networks (employee resource groups, global councils). ✱ Caring Employer: Base range of £29,120–£32,000/year (pro-rated for part-time roles).
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Our Competencies for All Employees
To succeed at Coach, you’ll embody these core traits and behaviours:
- Courage: Provides honest, actionable feedback; addresses challenges proactively.
- Creativity: Innovates with fresh ideas; troubleshoots with original solutions.
- Customer Focus: Prioritises customer needs; builds trust through exceptional service.
- Dealing with Ambiguity: Adapts to change; thrives in uncertain or fast-paced environments.
- Drive for Results: Consistently exceeds goals; holds yourself and others accountable.
- Interpersonal Savvy: Fosters positive relationships across all levels; resolves conflicts tactfully.
- Learning on the Fly: Quickly masters new skills; embraces continuous learning.
Compensation
Base salary range for full-time roles: £29,120.00–£32,000.00 aligns with standard EU pay guidelines. Part-time compensation is prorated to reflect contracted hours. Actual pay decisions are data-driven and objective.
Equal Opportunity Statement
Coach is an equal opportunity employer. We are proud to celebrate diversity and welcome applications from candidates of all backgrounds without regard to age, sex, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, or any protected characteristic per applicable law.
Please apply in accordance with US Equal Employment Law or applicable EU regulations.
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