Azets Ireland
Senior Sales Development Representative
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Senior Sales Development Representative
Senior Sales Development Representative – About Azets
About Us
Azets is an international business advisory group, with 9,000 local experts in 190 locations across eight countries, backed by progressive technology. We are united by one clear purpose: to improve the lives of our clients, colleagues and communities in a sustainable way.
100,000+ clients on unique journeys trust us to meet their immediate and evolving needs, remove barriers, and deliver sustained outcomes so they can move forward with confidence.
Core Pillars of Azets:
🔹 ADVISER OF CHOICE Our clients—of all shapes and sizes—trust us with immediate challenges and long-term strategic goals, driving clear and sustained outcomes to empower their confidence.
🔹 EMPLOYER OF CHOICE Our people thrive in a supportive, inclusive culture, with a modern work-life balance and professional development. Collaboration and recognition allow them to move forward with confidence.
🔹 ACQUIRER OF CHOICE Backed by international strength and trusted locally, we integrate seamlessly with new partners, delivering tailored, sustained growth with specialist support.
The Role
The Senior Sales Development Representative plays a pivotal role in driving business growth by identifying, engaging, and nurturing prospective clients through proactive outbound prospecting and inbound engagement across multiple channels—phone, email, social platforms, and events.
This position demands execution, strategy, curiosity, resilience, and personal accountability to build a strong, qualified pipeline for the sales organisation.
A successful Senior SDR will:
- Confidently engage senior decision-makers.
- Understand client needs and challenges.
- Position Azets’ services in a way that resonates and adds value.
Ideal candidates are self-driven, thrive in high-performance environments, demonstrate initiative, and are results-oriented—driven by discipline, persistence, and adaptability.
Key Accountabilities
1. Leadership & Stakeholder Management
- Partner with Sales Managers and Directors to ensure smooth handover and progression of qualified opportunities.
- Collaborate with Marketing colleagues to align outreach with campaign priorities and messaging.
- Share market insights, prospect feedback, and performance trends with stakeholders for data-driven decision-making and continuous improvement.
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2. Operational Delivery
- Proactively identify, research, and engage target accounts across key industries (e.g., professional services, real estate & construction, healthcare, manufacturing, technology).
- Execute multi-channel outreach (phone, email, LinkedIn outreach, event engagement) to secure meetings with senior decision-makers such as CFOs, Finance Directors, HR Directors, and Business Owners.
- Conduct initial discovery conversations to qualify prospects against Azets’ ideal client profile.
- Effectively position Azets’ services to address client needs and pain points.
- Maintain high outbound activity levels, achieving weekly and monthly performance targets.
3. Organisational Design & Effectiveness
- Contribute to improving the Sales Development function by sharing best practices and supporting peer collaboration.
- Strengthen alignment between Sales, Marketing, and Business Development to enhance pipeline generation and conversion.
4. Functional Operational Excellence & Innovation
- Ensure accurate and timely logging of activities, contacts, and CRM notes.
- Track, report, and analyse KPIs, including outreach volume, meetings booked, and pipeline contribution.
- Continuously refine prospecting techniques with innovative approaches and tools.
5. Strategy & Planning
- Support campaign planning aligned with Azets’ growth priorities.
- Provide insights for target account selection and segment prioritisation, based on industry trends and client demand.
- Contribute frontline insights to inform broader go-to-market strategies.
Skills & Experience
Qualifications & Technical Knowledge
- Bachelor’s degree (or equivalent experience) preferred.
- Strong understanding of outbound prospecting techniques and B2B sales cycles.
- Familiarity with CRM tools (e.g., Salesforce, HubSpot).
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Experience
- Proven success in Sales Development, Business Development, or Inside Sales roles.
- Track record of generating qualified opportunities through outbound engagement.
- Experience engaging senior decision-makers (e.g., Finance, HR, Operations leadership).
Skills
- Excellent verbal and written communication.
- Strong business acumen with the ability to tailor conversations to buyer personas.
- Organised, disciplined, and resilient with a results-driven mindset.
- Ability to thrive in fast-paced, high-growth environments.
Key Behaviours
The successful candidate will align with Azets’ leadership behaviours while embodying: 🔸 Resilient & Tenacious – Solutions-focused; undeterred by setbacks; consistently progresses conversations. 🔸 Results-Driven – Motivated by achievement; committed to exceeding targets and contributing meaningfully to pipeline goals. 🔸 Growth Mindset – Embracing learning, feedback, and rapid adaptation in changing environments. 🔸 Persistent & Proactive – Determined through obstacles; takes initiative to create opportunities and drive progress. 🔸 Collaborative – Fosters a high-performing team culture with teamwork, peer support, and shared success. 🔸 Accountable – Owns outcomes, manages time effectively, and balances activity with value-driven engagement. 🔸 Entrepreneurial Energy – Enthusiastic in shaping processes, sharing best practices, and contributing to organisation growth. 🔸 Strong Work Ethic – Consistent discipline and commitment to objectives. 🔸 Values-Led – Upholds Azets’ core values: Collaboration, Authenticity, Respect, and Dynamism.
Extended Azets Behaviours:
- Communicate with clarity – Share knowledge, listen actively.
- Lead by example – Set high standards and act ethically.
- Do what’s best for the business – Commercially aware, performance-driven.
- Be creative – Encourage innovation and forward-thinking.
- Keep your promises – Deliver on commitments to colleagues and clients.
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