Michael Bailey Associates
Senior Sales Director
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Senior Sales Director, Commercial Director (sports & ticketing)
Full time permanent position // London.
Need a veteran / expert Sales director with DEEP Sports and ticketing background, London based,
You will own and lead the European commercial operation. This person will be responsible for driving new business across major rights holders — federations, leagues, clubs, and promoters — while managing a senior, experienced, and opinionated sales team.
What We Are Looking For
Industry Knowledge & Conviction
- Deep understanding of the ticketing ecosystem across sports and live entertainment.
- Genuine conviction around giving rights holders control over their ticketing, data, and distribution — and the ability to articulate this compellingly to C-suite prospects.
- Familiarity with secondary market dynamics and the strategic case for rights holder-controlled distribution.
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Commercial Experience
- Proven track record closing large and mid-size strategic B2B deals in sports, live events, or adjacent industries.
- Experience navigating complex, multi-stakeholder sales cycles (procurement, legal, technical, executive).
- Solid grounding in the economics of sports rights, sponsorship, and live entertainment.
- Comfortable operating across European and international markets, with sensitivity to cultural and commercial differences.
Sales Leadership & Process
- Ability to lead, manage, and command respect from a senior, diverse, and strong-willed sales team.
- Strong pipeline forecasting, CRM discipline, and structured sales process management.
- Both a strategic thinker and a hands-on closer — comfortable at the whiteboard and at the negotiating table.
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Personal Profile
- Hunter mentality with a collaborative style — wins deals without burning relationships.
- High energy, resilient, and positive under pressure.
- Credible at executive level; commands genuine respect from senior counterparts at major rights holders.
- Entrepreneurial: thrives in a scale-up environment without the infrastructure of a large corporate.
- Dealmaker who can also build repeatable process.
Candidate Profiles
- Commercial executive with 15–20 years of experience and an active, senior network across European rights holders, federations, or major promoters.
- Has held a CRO, CCO, or equivalent leadership role at a recognised organisation.
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