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Senior Salesforce Administrator
Who we are
YOOBIC is the leading AI-powered frontline employee experience platform, helping retailers and hospitality brands empower the 80% of the global workforce that operates away from a desk.
Trusted by 350+ global brands, including Home Bargains, ShopRite, Lidl, Levi’s, Ralph Lauren, Rituals, Krispy Kreme, and Pret A Manger, YOOBIC enables frontline teams to execute faster, learn smarter, and deliver stronger in-store performance. Our platform brings together task management, communication, learning, and AI-powered insights in one seamless solution, designed specifically for deskless teams.
As of today, YOOBIC supports millions of frontline employees worldwide by helping global brands transform how their teams operate every day.
But what really sets YOOBIC apart is our people. As a fast-growing global SaaS company, we offer the energy and ambition of a scale-up combined with a collaborative, international culture. Our teams work cross-functionally, move quickly, and make a real impact — not just on the product we build, but on the future of frontline work.
Joining YOOBIC means being part of a company where you can:
- Grow your career
- Learn from talented colleagues across the world
- Help shape technology used by millions of frontline workers
To learn more about YOOBIC, visit www.yoobic.com or follow us on LinkedIn.
What we need…
We’re looking for a Senior Salesforce Administrator to own the day-to-day management, maintenance, and ongoing evolution of our Salesforce environment. Salesforce is at the centre of our go-to-market (GTM) operations, and this role will be responsible for ensuring the platform is scalable, reliable, well-governed, and aligned with the needs of our Sales, Marketing, Customer Success, and Finance teams.
You will act as the primary owner for Salesforce administration and architecture, translating business requirements into practical, scalable solutions while maintaining strong data quality, process consistency, and system usability.
Alongside Salesforce, you will also support and manage other GTM tools and systems, ensuring they are well-integrated, adopted effectively, and supporting efficient end-to-end revenue workflows.
This is an ideal role for an experienced Salesforce Administrator who is ready to take greater ownership of platform architecture, governance, automation, and cross-functional GTM systems in a fast-paced SaaS environment.
What you'll do
Salesforce Ownership & Architecture (Core Focus)
- Own the design, structure, and ongoing evolution of our Salesforce architecture
- Configure and maintain:
- Objects
- Fields
- Page layouts
- Validation rules
- Flows
- Design scalable data models and processes across pipeline, renewals, and customer lifecycle
- Ensure best practices are followed to maintain data integrity and avoid technical debt
- Translate business requirements into robust, scalable Salesforce solutions
- Manage:
- User access
- Roles
- Profiles
- Permissions
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GTM Systems Ownership
- Own and manage the broader GTM tech stack (e.g. HubSpot, Salesloft, Attention, and intent tooling)
- Ensure systems are well-integrated, aligned, and support end-to-end GTM workflows
- Maintain system health, performance, and reliability
Automation, AI & Process Improvement
- Build and optimize automations across Salesforce and other tools to improve efficiency
- Identify opportunities to reduce manual work and streamline processes
- Continuously improve workflows across the revenue organization
- Leverage AI tools to:
- Improve productivity
- Accelerate analysis
- Support documentation
- Streamline operational workflows
- Identify practical opportunities to apply AI across:
- Reporting
- System administration
- Enablement
- User support
Tool Adoption & Enablement
- Drive adoption and effective usage of systems across Sales, Marketing, and Customer Success
- Deliver:
- Training
- Documentation
- Best practices
- Act as the primary point of contact for system-related support and queries
Data Quality & Reporting
- Ensure high standards of data accuracy and consistency across systems
- Structure systems to enable clear, reliable reporting and forecasting
- Support the creation of:
- Dashboards
- Reporting frameworks for revenue teams
Change Management & Tool Rollout
- Lead the rollout of new tools, features, and system changes
- Manage communication, training, and adoption across stakeholders
- Ensure smooth implementation of new processes and systems
Operational Support
- Support day-to-day operational needs across GTM teams
- Help manage incoming requests and prioritisation (e.g. ticketing/backlog)
- Partner with RevOps on broader initiatives and projects
What you have
Experience
- 2–5 years of experience as a Salesforce Administrator or similar in a B2B SaaS environment
- Proven experience designing, managing, and configuring Salesforce:
- Architecture
- Data models
- Flows
- Objects
- Validation rules
- Automation
- Exposure to broader GTM tools (e.g. HubSpot, Salesloft, Gong, 6sense) is a plus
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Skills
- Strong analytical thinking and attention to detail
- Ability to translate business needs into scalable solutions
- Excellent:
- Communication
- Stakeholder management
- Problem-solving (ability to juggle multiple priorities)
- Comfortable with:
- Google Sheets, Excel
- AI tools to enhance:
- Productivity
- Analysis
- Documentation
- Operational workflows
Mindset
- Ownership mentality (takes end-to-end responsibility for systems)
- Proactive and solutions-oriented
- Curious and always looking to improve systems and processes
- Thrives working across teams in a fast-paced environment
- Interested in how technology, automation, and AI can drive revenue growth
Preferred Qualifications
- Salesforce Administrator certification (ADM201 or equivalent)
- Experience with:
- Salesforce integrations
- SaaS tools
- Familiarity with sales methodologies (e.g. MEDDPICC)
- Experience working in a scale-up environment
- Exposure to using AI tools for:
- Operational efficiency
- Reporting
- Documentation
- Enablement
What we offer
- Hybrid working (2-3 days per week in Hammersmith office)
- 33 days annual leave (including bank holidays)
- Scottish Widow Pension scheme
- Vitality medical coverage (including primary care, hospital care, and additional mental health coverage)
- SimplyHealth cash plan (includes dental and vision coverage)
- Healthy Mind EAF (Employee Assistance Program)
- Short Term and Long Term disability coverage
- Life Assurance
- Critical Illness coverage
- Enhanced parental leave
- Team events including:
- Weekly breakfast
- Gourmet lunches
- Social events
- Weekly free online HIIT sessions + gym discounts
- Regular training and coaching to enhance performance in your role
We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and ensure our recruitment process is accessible to everyone.
If you have a disability or additional need that requires reasonable accommodations during the process, please let us know.
All applicants will be considered for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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