Hyperoptic
Senior Segment Marketing Manager (4252)
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Senior Segment Marketing Manager
Office location with Hybrid working: Hammersmith, London
About The Role And The Team
The Senior Segment Marketing Manager (New Build) leads the marketing strategy for one of Hyperoptic's most successful and strategically important growth segments. You'll be responsible for developing insight-led marketing strategies that drive subscriber growth, maximise penetration and bring to life one of Hyperoptic's most compelling propositions - fibre broadband ready from day one, with a pre-installed router enabling customers to get online as soon as they move into their new home.
Working across Brand, CRM, Digital, Sales, Property and Commercial teams, you'll create compelling customer experiences throughout the home-buying journey, whilst collaborating with property developers to identify new growth opportunities and maximise Hyperoptic's presence within sales and marketing suites.
As the marketing lead for the New Build segment, you'll champion the voice of the customer across the business, ensuring customer insight and marketing priorities are represented in cross-functional discussions and senior forums. You'll build strong relationships across teams, influence decision-making and help shape initiatives that deliver exceptional customer experiences and commercial growth.
This is a varied role for a marketer who loves combining creativity with commercial thinking. We're looking for someone who enjoys getting stuck in, thrives in a fast-paced environment and is equally comfortable developing strategy, writing campaign briefs and rolling up their sleeves to deliver outstanding marketing.
What will you be doing?
- Become the marketing expert for the New Build customer, understanding their needs and the home-buying journey.
- Develop insight-led go-to-market strategies and campaigns that bring Hyperoptic's unique Day One Connectivity proposition to life.
- Create compelling customer experiences across every touchpoint, from sales and marketing suites through to move-in communications.
- Build strong relationships with property developers and internal stakeholders to identify new marketing and growth opportunities.
- Inspire and lead cross-functional teams to deliver integrated marketing campaigns that drive subscriber growth.
- Own the end-to-end planning, execution, and optimisation of cross-channel marketing campaigns.
- Develop and deliver quarterly marketing plans with a strong focus on high-impact offline and integrated campaigns.
- Forecast acquisition, renewals, churn, and subscriber performance to support commercial decision-making.
- Define the most effective go-to-market strategies to maximise customer acquisition, penetration, and lifetime value.
- Partner with cross-functional teams to ensure campaigns are delivered seamlessly and achieve maximum ROI.
- Lead virtual teams, providing clear direction and influencing stakeholders to deliver against shared objectives.
- Champion a culture of testing, experimentation, and continuous optimisation, using data and performance insights to improve campaign effectiveness.
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What we are looking for:
- Significant experience in a customer acquisition role within a subscription-based business.
- A proven track record of delivering successful marketing campaigns.
- Strong experience developing customer segmentation strategies and executing targeted marketing initiatives.
- Excellent analytical skills with the ability to translate complex data into clear insights and actionable recommendations.
- Outstanding stakeholder management and influencing skills, with experience leading cross-functional or virtual teams.
- The ability to balance strategic thinking with hands-on delivery in a fast-paced, high-growth environment.
- Exceptional organisational skills, managing multiple priorities while maintaining attention to detail.
- A resilient, results-oriented mindset with a passion for continuous improvement and commercial success.
- A degree in Marketing, Business, or a related discipline is desirable.
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Why work for us?
We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done!
Awarded Broadband Provider of the Year 2023 Uswitch Telecoms Awards, as voted for by 20,000 customers, plus Fair Terms Gold Award 2023. We're also very proud to have been awarded Great Place to Work Certification (2022-23) and UK's Best Workplaces for Wellbeing (2022)
Some of our key Benefits
- Global Remote working for up to 2 week per year for those who are able to work remotely
- 25 days' paid holiday increasing each year, to a max of 35
- Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer
- Private medical Insurance provided by AXA health
- Life assurance giving you cover of 4 times your base salary
- Partnership with the Kings Trust
- Our pension scheme matches your contributions up to 4%
- Retail offers — discounts from hundreds of recognisable brands
- Free Hyperoptic broadband if you live in a Hyperoptic area
- Enhanced pay for new parents
We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.
What happens next?
- You apply
- We carefully review your application
- We'll get back to you — even if it's a no (for now)
For more information on the Hiring Manager or team for this role, please reach out to Emma Mantle who can support with additional questions.
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