Frasers Group
Senior SEO Executive
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SEO Site Manager Assistant – Frasers Group
About the Role
At Frasers Group, we’re rethinking retail through digital innovation and transformative store experiences, delivering the world’s best sports, premium, and luxury brands globally. As a leader in the industry, we elevate the retail experience through brands such as Sports Direct, FLANNELS, USC, Frasers, and GAME.
Key principles that define us:
- Think without limits – innovative and fearless thinking
- Own it and back yourself – commitment to impact and results
- Be relevant – alignment with people, partners, and the planet
As Fearless, we encourage a bold, proactive approach to driving change in retail.
Job Description
This role focuses on supporting the SEO Site Manager in managing and optimising the SEO channel. Collaborating with the wider digital marketing team, you will enhance organic performance for a Frasers Group website.
Key Responsibilities
- Make and implement recommendations to improve SEO channel performance and rankings
- Propose changes to website architecture, content, internal linking, and other factors to boost SEO rankings for target keywords
- Collaborate with the content writer to embed SEO best practices in content creation, optimising category pages, landing pages, FAQs, and buying guides
- Conduct technical SEO audits using tools like Botify and ScreamingFrog, identifying issues affecting SERPs (Search Engine Results Pages)
- Rectify any found issues to minimise negative SEO impact
- Utilise SEMrush and PI-datametrics to identify opportunities and provide insights for performance improvement
- Assist with link-building strategies and perform backlink audits
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Requirements
Essential Qualifications
- Hands-on experience in an SEO-focused role (in-house or agency)
- Familiarity with keyword research, strategy development, daily optimisation, and in-depth analysis
- Ability to confidently report key performance metrics to managers
- Strong ability to work to tight deadlines and manage high-priority requests
- Excellent problem-solving and analytical skills
- Ability to self-manage multiple projects while keeping track of deadlines
- Passion for SEO and online marketing – a genuine interest in the field
- Experience with content marketing and social campaigns
- Proactive approach to continuously improve quality of service
- Willingness to take the initiative, suggest new approaches, and contribute to a supportive learning environment
- High integrity in all actions, and alignment with values for personal and professional growth
Perks & Benefits
Frasers Group offers a comprehensive benefits package alongside perks designed for employee well-being and professional growth:
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Recognition & Reward Programmes
- Frasers Champion:
- Peer-nominated scheme where 8 winners months earn double their salary for exemplifying our company values.
- Retail Reconnect:
- Head office employees engage in store or warehouse visits (1-2 days per year) to understand business impact and generate improvement ideas on the frontline.
- Fearless 1,200:
- Rewards employees for embodying our bold and ambitious values, linking performance directly to compensation.
Employee Wellbeing Initiatives
- Frasers Fit:
- Access to free gym classes and discounted club memberships with a focus on physical, financial, and mental wellbeing. The app provides resources on training, nutrition, and lifestyle advice.
- Retail Trust:
- All employees have free support from the Retail Trust charity, including:
- A 24-hour wellbeing helpline
- Counselling services
- Financial/legal support
- All employees have free support from the Retail Trust charity, including:
Application & Interview Process
- Applications will receive a full response, whether successful or not.
- Shortlisted candidates may confirm key details before entering a behavioural interview focused on alignment with our Culture and Values.
- Successful candidates will progress to one or two technical-focused interviews, potentially involving a presentation or practical task to showcase skills.
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