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Senior SEO Manager
Senior SEO Manager – Job Description
About ASOS
We're ASOS, the world’s leading online retailer for fashion lovers. Our mission is to empower our customers and people to be whoever they want to be—without judgement.
At ASOS, true authenticity is encouraged. Whether through creativity, innovation, or breaking free from traditional constraints, we build a platform used by millions. We foster an environment where diversity, inclusion, and growth thrive—we’re a Disability Confident Committed organisation, and the Talent team will support your needs at every recruitment stage.
Job Description: Senior SEO Manager
ASOS is looking for a highly skilled, commercially-focused Senior SEO Manager to own and lead SEO and GEO content strategy for our global web estate. You’ll be responsible for:
- Driving on-site optimisations across 10 languages for maximum visibility and revenue growth
- Supporting teams across the business and our external agency in ecommerce strategy
- Future-proofing SEO and AI-driven search experiences as they evolve from traditional rankings to generative discovery
Your role will focus on constant discovery. Leveraging SEO experiments to identify and act on growth opportunities, you’ll shape strategy, drive results, and ensure visibility across all surfaces—search rankings, social discovery, recommendation engines, and more.
You will:
- Define and align our SEO & GEO content strategy with commercial objectives and seasonal trading calendars
- Stay ahead of algorithm developments, AI-driven changes, and competitor trends—diagnosing issues and adjusting strategies
- Lead end-to-end SEO projects, from briefing and production to localisation and performance reviews
- Apply EEAT best practices (Experience, Expertise, Authoritativeness, Trustworthiness) to refine content quality and editorial standards
- Design and execute SEO A/B and multivariate tests (across content, templates, metadata, on-site elements)
- Deliver data-driven decisions with evidence-backed insights
- Conduct keyword research and gap analysis, uncovering growth potential across categories, markets and AI discovery
- Partner with the SEO Product team to integrate content intelligence into roadmaps
- Define and track KPIs (keyword ranking growth, organic traffic, content coverage, traffic and organic revenue)
- Build dashboards and reports tailored for both operational teams and executive stakeholders
- Act as an SEO authority across editorial, marketing, retail, and trading teams—surfacing trends to inform decision-making
- Maximise organic visibility during key campaigns and trading events, collaborating with brand and creative teams
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Your Work Style
We believe that working together drives success. That’s why we encourage a minimum of 3 days in-office per week—it empowers faster decisions, deeper collaboration, and a culture of innovation, growth, and purpose.
Responsibilities
Key Accountabilities
- Achieve measurable improvements in organic traffic, rankings, and revenue
- Partner with external agencies, editorial, marketing, and product teams to deliver coherent, performant SEO programmes
- Ensure strategy aligns with ASOS’s commercial goals and ever-changing digital landscape
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Requirements: About You
- Next-level commercial understanding—how SEO translates into business value
- Proven experience working in large-scale, consumer-facing tech or e-commerce environments
- Deep SEO content strategy knowledge, from brief development to performance evaluation
- Proficiency in AI-integrated search and generative discovery
- Strong data literacy, with experience building dashboards, automated reports, and drawing actionable insights
- Experience in designing and executing SEO experiments and interpreting their results
- Hands-on skills with SEO tools (Botify, Nozzle, Adobe Analytics)
- Excellent communicator, capable of explaining technical concepts simply—and presenting confidently to executives
- Track record of budgeted, stakeholder-aligned reports demonstrating SEO impact and ROI
Benefits
At ASOS, we reward commitment with flexible perks designed to fuel your career and enrich your life:
- Employee discount (ASOS discount!)
- Sample sales to try the latest fashion
- 25 days paid annual leave + 1 extra celebration day
- Performance-related bonus
- Private medical scheme
- Flexible benefits—trade allowance for extra cash or additional perks
- Personalised learning and professional development opportunities—tailored to help you thrive
Good communication and teamwork can make anything possible—thank you for making us even better!
🔍 Are you ready to shape SEO strategy for millions? 👥 Join ASOS.
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