Bav Group México
Senior Social Commerce Strategist
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VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Senior Social Commerce Strategist
Role Overview
We are seeking a passionate, commercially driven Senior Social Media Strategist to join our Global Social Commerce Team. This role is for a minimum 12-month Fixed Term Contract.
Key Responsibilities
- Strategy Development: Design and implement end-to-end social commerce strategies that move consumers from discovery to checkout. Define clear conversion-focused KPIs, revenue targets, and social-to-shelf journeys.
- Integration of Paid and Organic Efforts: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
- Brief Interpretation and Execution: Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
- Content Strategy: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
- Expertise in Social Commerce: Act as the internal and client-facing subject matter expert on social media ecosystems such as TikTok Shop.
- Performance Analysis: Track and analyse social media performance, providing regular reports and insights to clients and internal stakeholders.
- Presentation and Communication: Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
- Team Collaboration: Work closely with internal global teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
- Client Location Flexibility: Willingness to work at client locations as needed.
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Qualifications
- Experience: Proven hands-on experience as a Social Strategist (agency or brand-side) with a distinct focus on transactional social commerce and conversion over pure brand awareness.
- Platform Expertise: Hands-on experience working with social platforms such as TikTok Shop setups, live shopping, TikTok’s affiliate/creator network models, and/or Meta’s collaborative ads (CPAS) and social-to-retail integrations.
- Commercial Mindset: Strong commercial mindset with the ability to act as a growth partner for our clients.
- Scalability: Experience in scaling social commerce within large, complex structures and multi-brand environments.
- Analytical Skills: Comfortable diving into platform analytics, social commerce metrics, and performance dashboards to pull out actionable insights.
- Broad Understanding: Broad understanding of the wider digital shelf, retail media, and how social commerce connects to a brand’s overall eCommerce ecosystem.
- Adaptability: Adaptable, positive thinker who thrives in a fast-paced environment.
- Communication Skills: Exceptional presentation and communication skills, highly consultative, comfortable partnering with senior global clients.
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Desirable Attributes
- Experience in the consumer-packaged goods (CPG) or related industry.
- Experience with social listening, analytics, and social commerce tools.
- Experience managing or advising on creator/influencer affiliate programs at scale.
- Familiarity with A/B testing methodologies for creative assets in social commerce environments.
What We Can Offer You
- Career Development: Opportunity to work with exciting brands around the world.
- Core Values: Our culture thrives on Heart, Brains, and Courage.
- Hybrid Work Environment: Hybrid approach, with teams in the office an average of four days a week.
- Inclusivity: Equal opportunity employer and committed to fostering a culture of respect.
Recruitment Process
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