OLIVER | The Brandtech Group
Senior Social Strategist
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Senior Social Strategist – Dove (London, Hybrid)
About the Role
Joining Dove, one of the most respected global brands on social media, this strategic leadership opportunity will allow you to shape Dove’s global social presence end-to-end—from insight and ideation to platform-specific creative, live operations, and community engagement.
You’ll operate with newsroom agility but craft-driven precision, launching cutting-edge ideas, forging partnerships with top creators, and turning audience interactions into cultural moments. The goal is simple: make Dove the most culturally relevant brand on social.
This isn’t just about content production—it’s about strategic foresight, purpose-driven storytelling, and fostering a culture of positive online engagement. If you’re driven by impactful ideas, collaborative thinking, and scalable creativity, this is where you’ll push boundaries and do the best work of your career.
Recently shortlisted for regional agency awards, Dove’s global social strategy is in flux—and your role will be key to shaping a futureproofed, globally consistent, but agile social approach.
The Opportunity
You’ll be the strategic engine behind Dove’s social presence, acting as the bridge between consumer insight, cultural intelligence, and creative execution to deliver work that resonates across 15+ markets.
Key Responsibilities
- Lead social-first strategy for Dove, developing ** Tailored content plans, campaign directions, and always-on frameworks that align brand purpose with audience behaviors** and platform algorithms.
- Mine data & insights—consumer research, cultural signals, and competitive analysis—to identify opportunities for Dove to enter conversations authentically, not just promote products.
- Translate platform dynamics (TikTok velocity, Instagram debates, YouTube creator culture) into creative briefs that guide sharp, commercially relevant execution.
- Fabricate compelling audience + community strategies, ensuring Dove’s messaging hits home across gen Z, millennials, and diverse demographic cohorts.
- Collaborate with creative & production teams, ensuring ideas evolve from brilliant concepts to executed wins with razor-sharp direction.
- Bridge strategy and operations, working with social media managers to align content output with publishing agendas, ROAS, and cultural responsiveness.
- Shape creator and influencer partnerships, talent-scouting those who best represent Dove’s values and amplify impact in trend-driven moments.
- Present strategies & creative revisions with clarity and conviction, translating nuanced briefs into successful campaigns for executive buy-in.
- Measure & iterate using social-first analytics, transforming insights into continuous improvement for creative work, community growth, and brand affinity.
- Stay ahead of platform shifts (AI features, Reels AI, TikTok Seasonal Updates) alongside industry trends in beauty, personal care, and social satisfaction.
- Mentor junior strategists, fostering a collaborative culture where curiosity and analytical rigor are core strengths.
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What You’ll Bring
Strategic Foundation (Non-Negotiable)
- 8+ years of strategic experience, with a social-first or digital-first lens, particularly within consumer/household brands.
- A proven track record of crafting or executing high-impact social campaigns with tangible outcomes (e.g., +X% engagement, viral spread, community growth).
- Deep knowledge of social platforms, especially TikTok, Instagram, and YouTube, alongside emerging tools (X, Threads, Snapchat, LinkedIn creator economy).
- An eye for strategic ambition—ability to balance long-term brand building against short-term cultural playbook execution.
Craft & Commercial Competence
- Beauty & personal care expertise is highly advantageous (Unilever/Dove brand familiarity is a plus), with an understanding of category nuances (SPF narratives, hair care identity, body confidence warfares).
- Data-driven intuition—comfort leveraging social listening tools (Brandwatch, Meltwater), platform APIs, and natural language processing to uncover pre-purchase motivations.
- Short-form media flair—your briefs should be as platform-native as our creators’ content.
Collaborative Leadership
- Experience collaborating with creators—knowing how to brief, onboard, and deploy talent for authentic resonance.
- Mentorship muscle—ability to develop junior strategists while making strategic calls.
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Emerging: AI & Coworking Culture
- Intermediate Gen AI literacy (ChatGPT-4 +, Midjourney, research agents) for insight curation, hypothesis testing, and behavioral analysis.
- Agentic mindset—breaking down chaotic trends (e.g., independence debates, "What’s the move?" moments) into rangy solutions with AI-assisted rigor.
What We Offer
- Dove’s legacy & cultural matchmaking—your work will resonate with A-listers, Gen Z activists, and millions.
- Intellectual freedom for good—push boundaries (but only if it’s brand-aligned with dignity & integrity).
- London/offsite-hybrid flexibility—tackle briefs with veracity in brigade-building rather than ad-hoc returns.
- Studio powered by progress—from smart digital tools to AI-collaboration mentorship development.
- Unilever’s unrivaled scale—your voice dictates how the brand cues markets’ cultural pivots.
Eligibility
- Formal qualifications? Not required—experience (paid, unpaid, academic) counts.
- Beauty/wellness industry exposure (work history, course studies, volunteering) accelerates the process.
- Regulatory codes (UK/ Brand Monitoring Autonomy) knowledge? A bonus—you’ll help steer consent, fairness, and representation.
Notes from Our Values
This isn’t just a job—it’s a studio shaped by the following ideals: ✅ Passion for progress—push, iterate, and celebrate breakthroughs. ✅ Authenticity—no bullshit, full transparency. Yes, we mean it. ✅ Thirst for learning—listen, revive, reinvent (e.g., brands-esque reflection in weekly speakouts). ✅ Being led by hope—we’re Sustainability-Pledge. Our carbon footprints? We aim for net negative by 2030. ✅ Unapologetic inclusion—We’re a company-typed-award-winning (like go-to! awards) running a gender-diverse workforce, LGBTQ+ spaces, and neurodivergent accommodation.
OTDO Unit 45: Proud of being pro-inclusive, anti-racist in all 100+ team initiatives.
Ready to Write the Next Chapter?
If Dove’s vast, wildly adaptable, and seeded with communal meaning—then apply and demand excellence.
Req ID: 16972 Final But Not Least: Close from the heart—for our commitment to making the internet kinder, with you.
Apply via OLIVER Careers. Hello, innovators.
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