Nike
Senior Store Manager (Senior Head Coach) - NEW NIKE LONDON FLAGSHIP
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Start Date : October 2026
Bring the future of retail to life as the Nike London Flagship Senior Head Coach.
At Nike, retail is more than a store experience — it is where sport, innovation, service and community come together. In this high-profile flagship role, you will lead a large, diverse team to deliver a premium consumer experience, create meaningful member connections and make Nike London a destination for athletes, consumers and the city.
We believe that if you have a body, you are an athlete. As Senior Head Coach, you will bring this belief to life by inspiring your team, championing Nike’s service principles and creating an inclusive environment where teammates feel supported, empowered and proud to represent the brand.
You will set the pace for store performance, talent development, operational excellence and consumer engagement. Partnering closely with the Athletic Director and cross-functional teams, you will translate Nike’s strategy into clear priorities, elevate the voice of the store team and deliver results through others. This is an opportunity to lead at scale, shape a flagship retail environment and help create the future of sport in one of the world’s most iconic cities.
What You Will Work On
People
- Lead, inspire and develop a large, diverse team of Nike Store Athletes and leaders, building a culture of inclusion, belonging, accountability and high performance.
- Own talent priorities across recruitment, onboarding, leadership development, succession planning and ongoing coaching, ensuring the store has the capability to deliver today and grow for the future.
- Build strong partnerships with store leadership, regional teams and functional partners to elevate the voice of the frontline and improve how the store operates.
- Create clear communication rhythms across Front of House, Operations, Visual Merchandising, Service and support functions to drive alignment, speed and consistency.
- Partner with the Athletic Director to shape and execute the store engagement strategy, creating an environment where teams feel connected to Nike’s purpose and proud of the impact they make.
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Nike Values in Action
- Inspiration: Bring energy, belief and clarity to the team every day, helping Athletes understand the role they play in serving consumers and moving the world forward through the power of sport.
- Innovation: Encourage curiosity, test new ways of working and use digital, membership and consumer insights to remove friction and improve the flagship experience.
- Every athlete: Create an inclusive store environment where every teammate and consumer feels seen, welcomed and able to participate in sport in their own way.
- Service: Lead teams to deliver premium, personal and sport-led service moments that build trust, strengthen membership and deepen consumer connection.
- Teamwork: Build strong, respectful partnerships across store, field and functional teams, creating alignment and momentum around shared goals.
- Community impact: Connect the London Flagship to the city by supporting local moments, sport culture and experiences that make Nike relevant to consumers and communities.
Business
- Deliver the vision and strategy for Nike London Flagship in partnership with the Athletic Director, creating a digitally enabled, consumer-led retail ecosystem that strengthens membership, engagement and commercial growth.
- Drive productivity, profitability and sustainable growth by managing store performance against key business metrics, budgets, forecasts and operational targets.
- Use business insights to influence product presentation, assortment opportunities, SKU productivity and commercial calendar execution.
- Provide relevant market, consumer and store performance insights to support decision-making across the sub-league and broader retail organization.
- Lead with strong commercial discipline across retail business levers, operational excellence, visual merchandising, loss prevention, HR, facilities and omni-channel services.
- Manage P&L responsibilities, including payroll, inventory, workforce management and EBIT performance.
Service
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- Elevate the Nike service offense across the London Flagship, with a clear focus on conversion, membership revenue, linked transactions and premium consumer engagement.
- Create seamless end-to-end consumer journeys that connect pre-visit, in-store and post-purchase experiences.
- Lead through others to bring the Home of Members proposition to life, building strong consumer relationships through proactive, inclusive and sport-led engagement.
- Use consumer and member insights to identify opportunities, remove friction and drive growth across an omni-channel retail environment.
What You Will Bring
- Significant senior retail leadership experience, ideally gained in a flagship, high-volume, high-complexity or premium consumer environment.
- Proven ability to lead large and diverse teams in a fast-paced environment, creating clarity, energy and accountability through others.
- Strong commercial acumen with experience managing retail KPIs, budgets, payroll, inventory, workforce planning and operational performance.
- Demonstrated strength in coaching, developing and inspiring leaders and teams to deliver premium service and strong business results.
- Experience implementing digital, membership or omni-channel strategies within a physical retail environment.
- Ability to use insight, critical thinking and sound judgement to solve problems, make decisions and deliver priorities at pace.
- Strong communication and stakeholder management skills, with the ability to influence across store, field and functional teams.
- Fluent English language skills and confidence using Microsoft Office and retail business systems.
Who You Will Work With
You will report directly to the Athletic Director and partner closely with Senior Field Leadership, store leadership teams, EMEA Concept teams and functional partners across Design, Real Estate, Construction, DSM, CDM, Digital and other key support functions. Together, you will bring Nike’s retail strategy to life and create a flagship experience that connects consumers, members, teammates and the local community.
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