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Job Title: Senior Strategist
Duration: 6 months
Role Type: Part Time (50% FTE)
Location: Hybrid - London Office 1-3 days a week
Industry: Automotive
Start: ASAP
Out client is looking for a senior strategist to join a vibrant strategic community, responsible for delivering thought leadership, best practice, and campaign strategies.
Your role will be to lead and drive the development and implementation of global media strategies, and drive innovation as part of this.
You will develop best practice guidelines for media effectiveness, creating a data-led approach to brand building and performance driving. You will report to the Global Business Lead.
In this role, you will nurture high-impact client relationships, provide ongoing thought leadership, and ensure strategic consistency across all deliverables.
You will work closely with the creative agency on 2027 Product Planning campaigns, leveraging audience insight to develop playbooks and innovative, exciting campaign inspiration for our markets.
Responsibilities & Scope
We’re looking for a highly experienced agency strategist who also has expertise and/or experience working in integrated or cross-agency teams with creative and other specialisms.
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An independent self-starter, you will be able to quickly establish credible relationships with senior clients and creative agency counterparts to effectively position the client as a valued strategic partner.
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You will be responsible for delivering consistent excellence in brand strategy across all touchpoints and markets. You will shape paid, owned, and earned consumer journeys, defining channels, audiences, and message themes at a global level, while being involved in the Porsche innovation agenda to surface new opportunities and ensure ideas are distinctive, actionable, and designed for cross-channel effectiveness.
Your remit will include collaborating with media and technology partners and working with market research, audience data, and cultural trends to unlock exclusive formats and pilot innovation opportunities, as well as developing campaign toolkits and creative guidelines that scale across markets and channels.
Qualities & Experience
- Extensive experience in strategic planning roles
- Proven track record of leading strategy development on large, complex accounts and turning strategic thinking into tangible, executable experiences.
- Deep knowledge of communication strategy and a clear understanding of evidence-based media planning and how this impacts on media guidelines/principles.
- Ability to craft communications plans that combine imagination with implementation – ensuring ideas are distinctive, doable, and designed for cross-channel effectiveness
- An understanding of all marketing communication channels (including digital, data, and content).
- Fluency in digital, platform-led, and experiential opportunities that can drive innovation
- A strong team leader who is able to deal confidently with clients and creative agency counterparts.
- A clear and confident communicator, able to present confidently and defend thinking with clarity.
- Automotive experience would be an advantage – more important is that you have worked with progressive and innovative brands.
- International experience would be an advantage but not a prerequisite.
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