Rithum
Senior Strategy and Insights Analyst
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Senior Strategy and Insights Analyst
Senior Strategy and Insights Analyst – Rithum™
About the Role
Rithum™ is the world’s most trusted commerce network, empowering brands, suppliers, and retailers to deliver seamless e-commerce experiences. As an AI-first organisation, Rithum leverages technology to scale growth, optimise operations, and enhance profitability across 40,000+ customers representing over $50 billion in annual GMV.
As a Senior Strategy and Insights Analyst in Revenue Operations, you will drive commercial intelligence to shape our Ideal Client Profile (ICP), account strategy, and sales motion. You'll translate data into actionable insights, refine targeting frameworks, and optimise the entire customer journey from prospecting to expansion.
Reporting into Sales Strategy & GTM within Global Revenue Operations, you will partner with Sales leadership, Marketing, and Enablement to deliver a discipline-backed commercial approach. Your role bridges intuition and analytics, ensuring targeted engagement, higher conversion rates, and a strategic commercial motion.
Responsibilities
Ideal Client Profile (ICP) Definition & Refinement
- Own the ongoing definition, validation, and refresh of the ideal client profile (ICP) for both new business and expansion motions.
- Build and maintain account-level scoring models, integrating firmographic, technographic, behavioural, and intent signals.
- Continuously update the ICP based on market shifts, win/loss patterns, and evolving product offerings.
Account & Contact Strategy
- Design account tiering frameworks to prioritise high-propensity opportunities and allocate AE bandwidth effectively.
- Conduct whitespace, TAM/SAM, and segment penetration analysis to identify untapped markets.
- Assist in territory alignment, named-account selection, and annual planning based on data-driven prioritisation.
- Collaborate with Sales leadership and Marketing to refine ICP-aligned target lists.
- Map buying committees from won and lost deals to identify influential personas.
- Analyse persona coverage to surface gaps for Account Executives (AEs).
- Define persona traits, seniority levels, and key roles that correlate with deal success.
- Ensure outreach motions from Sales and Marketing align with proven buying committee patterns.
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Data Enrichment Strategy & Governance
- Set data quality standards in Salesforce and refine internal processes.
- Lead the vendor strategy for enrichment tools (e.g., ZoomInfo, Lusha).
- Design data enrichment workflows, determining what to capture, which accounts to target, and when.
- Ensure insights actionable through systematic and scalable data strategies.
Market & Segment Intelligence
- Monitor trends, competitor movements, and external signals impacting ICP and strategy.
- Contribute to annual planning, QBRs (Quarterly Business Reviews), and board presentations.
- Identify emerging segments, verticals, or geographies worth strategic investment.
Cross-functional Collaboration
- Serve as a strategic thought partner to Sales leadership on targeting and prioritisation.
- Work with Marketing on ICP-aligned campaigns, ABM (Account-Based Marketing), and persona positioning.
- Align Enablement content with buying committee insights.
- Provide insights for QBR presentations and board-level narratives.
Qualifications
Minimum Requirements
- 3+ years of experience in revenue operations, sales strategy, commercial analytics, market research, or equivalent analytical roles.
- Proficient in Excel with experience handling large datasets; familiarity with SQL or relational databases is a strong plus.
- Experience with Salesforce or similar platforms, with a willingness to adapt to new systems.
- Ability to work independently with minimal supervision, demonstrating initiative and problem-solving drive.
- Strong written and verbal communication skills to translate complex analyses into clear narratives for leadership.
- Hands-on experience with AI tools (e.g., ChatGPT, Copilot, Claude) to enhance efficiency in communication, data analysis, and workflows.
Preferred Qualifications
- Bachelor’s or advanced degree in business, economics, data science, or a related field.
- Prior experience in B2B SaaS, e-commerce, or marketplace industries is a competitive edge.
- Proficiency in data visualisation tools (e.g., Tableau, Power BI, Salesforce Reporting).
- Direct experience in designing or updating ICP frameworks, account scoring, or segment models.
- Knowledge of data enrichment tools (e.g., ZoomInfo, Lusha, 6Sense) and contact data optimisation.
- Ability to condense intricate findings into digestible insights for non-technical stakeholders.
- A passion for data and storytelling, driving data-informed business decisions.
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Travel Required
Up to 10% of the time.
Additional Notes
This job description is not exhaustive; responsibilities may expand or evolve as business needs adjust.
What It’s Like to Work at Rithum
At Rithum, we empower bold thinkers, collaborative minds, and passionate contributors: ✅ Partner with leading global brands and retailers. ✅ Work alongside supportive, ambitious teammates in an inclusive culture. ✅ Enjoy flexible, remote-first work with 25 Days PTO + generous wellness perks. ✅ Access industry-leading compensation and career-growth opportunities.
Benefits
- Enhanced Private Medical Insurance & Health Cash Back Plan
- Life and disability benefits
- Pension plan with 4% company match
- Extensive time-off package:
- 25 Paid Time Off (PTO) Days
- 8 Company-Paid Holidays
- 2 Paid Floating Holidays (2026+)
- 10 Paid Sick Days
- 2 Paid Wellness Days
- 1 Paid Volunteer Day
- £45/month remote work stipend (internet support)
- Wellbeing tools: Calm App, Employee Assistance Programme
- Professional development stipend + learning resources
- Charitable contribution matching
Commitment to Diversity & Inclusion
Rithum is an equal-opportunity employer committed to fostering a respectful workplace free from discrimination. Applicants will be evaluated based on qualifications, merit, and business requirements; no factor influencing hiring decisions is liable under the Equality Act 2010.
To ensure accessibility, assistive measures are available upon request. Contact via the [Accommodations Request Form] for support during the process.
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