Hg2 Content Lab
Senior Writer & Content Marketing Strategist
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About Hg2 Content Lab
Hg2 Content Lab is a boutique luxury content and brand consultancy working across hospitality, travel, lifestyle, and premium consumer sectors. We partner with distinguished brands, from iconic hotels to world-class experiences, crafting stories that elevate their narrative and connect with global audiences. Our work spans editorial, CRM, web copy, newsletters, brand storytelling, strategic content planning, and thought leadership across international luxury brands and hotel groups. We are looking for a highly intelligent, proactive, and detail-oriented Senior Writer & Content Marketing Strategist to join our growing team.
The Role
This is a hybrid editorial, operational, and client-facing role suited to someone who combines exceptional writing ability with strong organisational and account management skills. The successful candidate will lead and manage content workflows across a range of luxury hospitality and lifestyle accounts while also contributing high-quality editorial and CRM content. The role requires someone who is naturally proactive, commercially aware, calm under pressure, and able to think critically and strategically across multiple moving parts.
We are looking for someone who can balance strong editorial instincts with operational ownership, workflow coordination, and thoughtful client communication.
The ideal candidate is someone who anticipates issues before they arise, asks intelligent questions, proactively manages timelines, and consistently maintains high standards in written work and project delivery. In addition, the candidate must also have a strong understanding of how editorial content supports broader brand positioning, audience engagement, and marketing objectives across luxury and hospitality brands.
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Responsibilities
Editorial & Content Development
- Write and develop editorial content across hospitality, travel, luxury lifestyle, wellness, food and beverage, and cultural topics
- Produce CRM copy, newsletters, web copy, destination content, and campaign content across multiple client accounts
- Adapt tone of voice across different luxury brands and audiences
- Conduct research to ensure content is accurate, commercially relevant, and well-informed
- Contribute strategic editorial ideas, marketing angles, seasonal angles, and storytelling opportunities
- Support content development that aligns with broader brand positioning, campaign priorities, and audience objectives
Account & Workflow Management
- Manage content workflows across assigned accounts from briefing through to final delivery
- Maintain oversight across timelines, deliverables, approvals, and project status updates
- Coordinate writers, freelancers, translators, and supporting contributors where required
- Ensure briefs are clear, structured, and contain the necessary information for efficient editorial execution
- Proactively identify workflow gaps, timeline risks, or missing information early
- Maintain strong organisation across drafts, revisions, assets, and client-facing materials
Editorial Oversight & Collaboration
- Support proofreading, editorial review, and quality control processes
- Collaborate closely with the Editorial Lead, Account team, freelancers, and creative partners
- Contribute to internal workflow improvements, systems, and operational processes
- Support occasional pitch work, presentations, or internal marketing initiatives where required
Ideal Candidate
- Exceptional writing ability and editorial instincts
- Highly organised with strong operational and workflow management skills
- Naturally proactive and able to anticipate issues before they arise
- Strong attention to detail and proofreading ability
- Calm and solutions-oriented under pressure
- Comfortable managing multiple projects and deadlines simultaneously
- Strong communicator with confident client-facing skills
- Curious, commercially aware, and strategically minded
- Able to balance creativity with organisation and execution
- Experience within hospitality, travel, luxury, editorial, publishing, or agency sectors preferred
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Requirements
- Previous experience within editorial, publishing, content marketing, journalism, luxury hospitality, or agency environments
- Strong organisational and time-management skills
- Excellent written and verbal communication abilities
- Experience managing projects, timelines, and multiple stakeholders simultaneously
- Confident using collaborative project management tools (e.g. Airtable and Google Workspace)
- Ability to work independently while maintaining high standards and accountability
Working Structure
- Hybrid working model based in London
- Three office days per week (Tuesday–Thursday)
- Full-time role
To Apply
Please apply via LinkedIn and complete the Google Form linked below, which includes a series of short application questions.
Short application questions: https://forms.gle/Cy2UY5sSM8nqa7zU7
Applicants are also welcome to send an application to hello@hg2.com:
- a CV
- 2–3 writing samples, portfolio pieces, or published links
Short application questions: https://forms.gle/Cy2UY5sSM8nqa7zU7
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