Moredemand.io
SEO / AEO Specialist For Finance & Insurance Niche
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Full-Stack SEO and AEO Specialist
We're hiring a full-stack SEO and AEO (Answer Engine Optimisation) specialist to own organic visibility across a portfolio of brands spanning SaaS, regulated financial services, and personal brand properties.
This isn't a "write meta titles and build links" role. The search landscape has fundamentally shifted. Google is embedding AI overviews. ChatGPT, Perplexity, and Claude are becoming primary research tools for buyers. The line between ranking on a SERP and being cited by an LLM is disappearing and we need someone who operates across both.
You'll be responsible for making sure our brands show up wherever people and machines are looking for answers: traditional search, AI-generated responses, voice, and conversational discovery.
What You'll Own
Search Engine Optimisation
- Technical SEO across multiple Next.js and WordPress properties: crawlability, indexation, Core Web Vitals, structured data, internal linking architecture
- Keyword strategy and content planning tied directly to commercial intent and funnel stage
- On-page optimisation at scale: not just blog posts, but landing pages, tool pages, comparison pages, and programmatic content
- Link acquisition strategy that doesn't rely on guest post spam: digital PR, data-led content, strategic partnerships
- Reporting and forecasting that connects organic traffic to pipeline and revenue, not just impressions
Answer Engine Optimisation
Reasons to use Rodeo
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Structuring content and site architecture so LLMs can accurately extract, attribute, and cite our brands
- Schema markup, entity optimisation, and knowledge graph presence
- Monitoring brand representation across AI search tools (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot)
- Building topical authority signals that influence how AI models categorise and recommend our products
- Testing and iterating on content formats that perform in both traditional and AI-driven discovery
Full-Stack Execution
- You can brief writers, but you can also build pages. Comfortable working in code (HTML, CSS, basic JS/React) to implement changes without waiting on a dev queue
- Able to spin up landing pages, adjust templates, deploy schema, and configure CMS structures independently
- Data analysis in GA4, Search Console, Ahrefs/Semrush, and custom dashboards: pulling insight, not just reporting numbers
- Comfortable with AI tooling in your own workflow: using Claude, GPT, or similar to accelerate research, content production, and technical audits
What We're Looking For
- 3+ years in SEO with demonstrable commercial results (traffic that turned into revenue, not just rankings)
- Working knowledge of AEO principles: even if the discipline is new, you should already be thinking about how AI search changes the game
- Technical competence: you don't need to be a software engineer, but you need to be able to read and edit code, work with APIs, and implement changes in a codebase without hand-holding
- Experience in regulated industries (finance, insurance, legal) is a strong advantage: you understand what YMYL means in practice, not just in theory
- Strong commercial instinct: you think in terms of demand capture and conversion, not just traffic volume
- Self-directed and low-maintenance: we operate lean and move fast, you won't have a manager checking in daily
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What You Get
- Direct ownership of organic and AI discovery across a portfolio doing real volume (500,000+ customers acquired through paid, now building the organic engine to match)
- Exposure to SaaS product development, regulated financial services, and personal brand growth: not a single-vertical silo
- A founder who understands marketing at a technical level: you won't be explaining what a canonical tag is
- Autonomy to build the playbook, not just follow one
- Competitive salary based on experience, with performance-based upside
How to Apply
Send a short note (not a cover letter essay) explaining:
- One organic growth result you're genuinely proud of: what you did, what moved, and why it mattered commercially
- Your take on how AI search changes SEO strategy over the next 12-18 months
- A link to something you've built or optimised that we can look at
No agencies. No "I'd love to connect" LinkedIn messages. Just the work.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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