Boots UK
SEO and GEO Content Specialist - 12M FTC
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SEO and GEO Content Specialist - 12M FTC
SEO and GEO Content Specialist
Contract: 12-month Fixed-Term Contract (FTC)
Shift: Full Time
Location: Nottingham
Recruitment Partner: Matthew Nelligan
About the Role
Join Boots as an SEO and GEO Content Specialist in Nottingham, Beeston!
Are you passionate about SEO and content strategy, with a drive to innovate in a dynamic environment? We’re looking for a proactive content specialist to join our Digital Team and help shape our digital content strategy across key platforms.
At Boots, we foster a workplace culture built on care, confidence, and connection. You’ll collaborate with a dedicated team, contributing to innovative projects while growing personally and professionally.
What You’ll Do
Working closely with the SEO Content Manager, you’ll support SEO and content strategy across platforms like the Inspire Me Hub, Health Hub, and beyond. Key responsibilities include:
Supporting the SEO Content Manager
- Deliver and streamline the broader SEO & content strategy, taking ownership of workstreams to enable strategic decision-making.
- Contribute to performance reporting, monthly business reviews, and stakeholder updates, translating data into insightful, actionable recommendations.
- Manage keyword portfolios in Pi Datametrics and maintain SEO documentation, briefing templates, and team workflows.
SEO Content for Hub Platforms
- Lead continuous SEO improvements across the Inspire Me Hub and Health Hub, including audits, optimisations, and GAP analysis, prioritised by traffic and commercial impact.
- Conduct keyword research and search intent analysis, identifying content gaps and growth opportunities to feed into the content planning-Briefing cycle.
- Monitor content performance, translating insights into clear recommendations while supporting E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) initiatives like expert integration and UGC (User-Generated Content) pilots.
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Platform Transformation
- Provide content & SEO input during the platform transformation project, collaborating with the technical SEO lead to ensure content quality, structure, and search visibility.
- Support taxonomy design, content template development, and redirect mapping, ensuring decisions are rooted in search performance data.
- Contribute to the Inspire Me Hub catalogue redesign, advising on page organisation, templating, and internal linking within the new structure.
GEO and AI Innovation
- Support the development and optimisation of AI-driven search content:
- Refactor existing content and help build new editorial content structured for generative search visibility.
- Identify geo-specific content gaps to strengthen Boots’ presence in AI search results.
- Drive adoption across SEO and content teams by developing AI content tools and playbooks.
- Stay updated on emerging GEO and LLM practices, sharing content-focused recommendations to adapt Boots’ editorial strategy to evolving search landscapes.
What We’re Looking For
We seek a technical-minded content specialist—someone who thrives at the intersection of data and creativity, with: ✅ A strong interest in AI, search engine trends, and emerging digital technologies ✅ Proactive problem-solving skills and the ability to embrace change ✅ Experience in SEO content strategy, keyword optimisation, and performance analytics ✅ Comfort working in agile, collaborative environments
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This role is perfect if you’re excited by the challenges of modern search and AI-driven content, hungry for growth, and eager to shape the future of Boots’ digital experience.
**What’s in It for You?’
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Competitive Salary & Benefits
- Enjoy a generous employee discount for you and an eligible family member
- Boots Retirement Savings Plan with up to 12% company contribution
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Work-Life Balance
- Open to part-time, job share, or flexible working arrangements
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Career Development
- Supportive management and a learning-first culture
- Opportunity to grow with mentorship and training
What’s Next?
We’re mission-driven here. If you’re ready to be part of that mission—application is open, and we’d love to hear from you!
We guarantee a supportive, inclusive interview process, and promise to accommodate reasonable adjustments so you’re always at your best.
Ready to step into your next exciting challenge? Apply now—Be Brilliant with Boots!
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At Boots, we believe everyone has the right to feel welcome and valued. Get in touch—let’s create something brilliant together.
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