SEO, Content and Retention Marketing Manager

The Role We are looking for a versatile, commercially minded marketer who can own both our organic search performance and our customer relationships. You will be the keeper of our editorial voice online and the architect of our email and loyalty programme – two disciplines that, done well, amplify each other enormously in a high-consideration, seasonal category like ski travel. This is a broad role that suits someone who has grown beyond a single specialism and wants genuine ownership to deliver tangible impact on the business. You will work closely with our Senior Paid Performance Manager and Junior Creative, reporting directly to the Head of Marketing.

Key Responsibilities: SEO & Web Content (65%) Own the SEO strategy end-to-end: technical health, on-page optimisation, content gaps, and high-converting keyword targeting. Plan and implement content strategies that will deliver our ambitious AEO/GEO growth targets, increasing citation rate, search visibility and traffic from LMMs. Build and maintain a rolling content calendar aligned to seasonal search demand – from early-season resort guides to late-booking deal content. Write, commission, and edit high-quality web copy, content and structure including: commercial and destination pages, blog articles, resort reviews, and landing pages. Collaborate with the Junior Creative on visual and the Paid Manager on shared keyword insights and landing page performance. Own the relationship with our web developer for technical SEO improvements (site speed, structured data, crawlability). Monitor, report on, and continuously improve organic traffic, rankings, and content engagement metrics from both Google and LLMs. Keep destination and product content accurate, on-brand, and compelling across the full site. CRM, Email & Loyalty (35%) Manage the full email programme: campaign planning, segmentation, copywriting, build, send, and post-send analysis. Develop and refine automated lifecycle journeys – welcome series, booking confirmations, pre-departure, post-trip, and re-engagement flows. Own our customer database: maintain data quality, grow the list responsibly, and ensure GDPR compliance. Implement our loyalty and repeat-customer strategy, identifying opportunities to increase LTV and encourage referrals. Work with the Head of Marketing to develop personalisation: the right message to the right customer at the right moment in the booking cycle. Set up and manage A/B tests across subject lines, content, send times, and audience segments; turn findings into clear recommendations. Produce regular performance reporting: open rates, click rates, conversion, revenue attribution, and list health. What We’re Looking For The ideal candidate for this role will be a self-starter with a passion for marketing and data. We are seeking a motivated individual ready to take the reins and make the role their own, with the ambition to grow - travel experience is a plus, and a love of skiing or snowboarding is a must have! Experience: Proven experience in both SEO/content and CRM/email marketing – agency, in-house, or a combination of both. Confident using SEO tools such as Ahrefs, Semrush, Similarweb and Google Search Console. Understanding of GA4 and attribution. Hands-on experience with an email service provider (e.g. Klaviyo, Dotdigital, Mailchimp, Hubspot or similar) including building automations. Strong copywriting skills with an eye for tone: warm, knowledgeable, and aspirational – the voice of a ski expert, not a generic travel brand. Analytically comfortable: you can pull your own data, spot trends, and present findings clearly. Organised and self-directing – able to manage multiple workstreams across a seasonal calendar without needing to be chased. Genuine passion for travel; comfortable writing about mountains, resorts, and snow sports with authority. Experience in travel, tourism, is desirable. Familiarity with a CMS (WordPress, Contentful, or similar) and basic HTML/CSS confidence. Experience integrating CRM activity with paid retargeting audiences. A personal love of skiing or snowboarding – critical to writing with conviction and connecting with our audience. Working at Iglu: Our Values in Action We are committed to creating an environment where our team can thrive. We look for individuals who naturally align with our core company values: Put People First: You champion an inclusive, supportive environment and collaborate effectively, sharing knowledge and celebrating successes together. Driven by our Customers: You put the customer at the heart of how we exist online, and every CRM strategy and campaign, striving to deliver outstanding, relevant experiences. Love what we do: You have a genuine passion for the travel or ski industry and bring energy and enthusiasm to your work every day. Bold and Ambitious: You are proactive, curious, and look for innovative, data-led ways to improve campaign performance and drive business growth.