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SEO Content Executive
Content Writer & SEO Executive
Location: Stockton, Teesside
Job Type: Full time, in person (reliable commute or plan to relocate before starting required)
We are seeking an experienced and detail-oriented Content Writer & SEO Executive to join our growing homeware brand. This role requires a strategic thinker with strong writing skills and a thorough understanding of on-page SEO. The successful candidate will be responsible for creating compelling, optimised content that supports organic growth, brand storytelling, and commercial performance.
Reporting directly to the Head of Marketing, the role also involves collaboration with external SEO and digital PR agencies to ensure alignment on strategy and execution.
Key Responsibilities
- Work with the Marketing team to develop and execute a content strategy aligned with SEO objectives, brand positioning, and business goals.
- Create high-quality on-site content, including:
- Homepage copy
- Category and product descriptions
- Landing pages
- Promotional messaging
- Write engaging, informative, and SEO-optimised blog articles tailored to the homeware audience.
- Optimise existing content for improved search visibility, including:
- Metadata
- Internal linking
- Keyword integration
- Formatting
- Conduct keyword research, monitor search trends, and analyse competitor content to identify opportunities for content improvement and expansion.
- Collaborate closely with external SEO and digital PR agencies to:
- Align on content planning
- Develop backlink strategies
- Coordinate outreach opportunities
- Contribute to content requirements for:
- Campaigns
- New product launches
- Seasonal initiatives across digital platforms
- Maintain and manage a content calendar to ensure consistent publication and campaign support.
- Track and report on key SEO and content performance metrics using tools such as:
- Google Analytics
- Google Search Console
- SEMrush
- Provide regular performance insights and content recommendations to the Head of Marketing.
- Ensure all content adheres to brand tone, voice, and quality standards while maintaining relevance for both customers and search engines.
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Qualifications and Experience
- Minimum 3 years of experience in content writing and SEO within e-commerce, lifestyle, or homeware industries.
- Demonstrated ability to develop and execute successful SEO content strategies.
- Strong writing, editing, and proofreading skills with a keen eye for detail and clarity.
- Proficiency in SEO tools such as:
- SEMrush
- Google Search Console
- Experience working with CMS platforms such as Shopify, or equivalent.
- Strong understanding of on-page SEO techniques, including:
- Keyword placement
- Internal linking
- Metadata
- Experience working in collaboration with external SEO and digital PR agencies (essential).
- Bachelor’s degree in:
- Marketing
- Communications
- Journalism
- English, or related field
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About LUSSO
Lusso Stone is an international high-end luxury brand with British Heritage. Working relentlessly to understand our clients’ exact requirements, we ensure we always deliver truly exceptional quality, products, and service for their projects.
We pride ourselves on 24/7 customer service and quick responsiveness to needs. We are a committed team of individuals going over and beyond client expectations, rooted in traditional values that drive excellence across the business.
We continue to break records, push boundaries, and excel—individually and collaboratively.
Benefits
- Company pension
- Referral programme
- Free on-site parking
- On-site gym
- Company events
- Employee discount on luxury products
- Professional development and career growth opportunities
- A positive and collaborative work environment within a prestigious brand
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