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Content Writer & SEO Executive
We are seeking an experienced and detail-oriented Content Writer & SEO Executive to join our growing homeware brand. This role requires a strategic thinker with strong writing skills and a thorough understanding of on-page SEO. The successful candidate will be responsible for creating compelling, optimised content that supports organic growth, brand storytelling, and commercial performance.
Location: Stockton, Teesside.
Job Type: Full time, in person. Reliably commute or plan to relocate before starting work (required).
Key Responsibilities
- Work with the Marketing team to help develop and execute a content strategy aligned with SEO objectives, brand positioning, and business goals.
- Create high-quality on-site content, including homepage copy, category and product descriptions, landing pages, and promotional messaging.
- Write engaging, informative, and SEO-optimised blog articles tailored to the homeware audience.
- Optimise existing content for improved search visibility, including metadata, internal linking, keyword integration, and formatting.
- Conduct keyword research, monitor search trends, and analyse competitor content to identify opportunities for content improvement and expansion.
- Collaborate closely with external SEO and digital PR agencies to align on content planning, backlink strategies, and outreach opportunities.
- Contribute to content requirements for campaigns, new product launches, and seasonal initiatives across digital platforms.
- Maintain and manage a content calendar to ensure consistent publication and campaign support.
- Track and report on key SEO and content performance metrics using tools such as Google Analytics, Google Search Console, and SEMrush.
- Provide regular performance insights and content recommendations to the Head of Marketing.
- Ensure all content adheres to brand tone, voice, and quality standards while maintaining relevance for both customers and search engines.
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Qualifications And Experience
- Minimum of 3 years of experience in content writing and SEO within e-commerce, lifestyle, or homeware industries.
- Demonstrated ability to develop and execute successful SEO content strategies.
- Strong writing, editing, and proofreading skills with a keen eye for detail and clarity.
- Proficiency in using SEO tools such as SEMrush and Google Search Console.
- Experience working with CMS platforms such as Shopify, or equivalent.
- Strong understanding of on-page SEO techniques, including keyword placement, internal linking, and metadata.
- Experience working in collaboration with external SEO and digital PR agencies is essential.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
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About LUSSO
Lusso Stone is an international high-end luxury brand with British Heritage. Working relentlessly to understand our client’s exact requirements, ensuring we always deliver truly exceptional quality, products and service for their projects.
We pride ourselves on round the clock service and are quick to respond to customers’ needs, whatever they may be. We are a committed team of individuals, going over and beyond our client’s expectations, with traditional values embedded in our DNA, that is clear to see right throughout our business.
We continue to break records, push boundaries, and excel where we can individually and as a business. We continually strive for excellence in all aspects of our company.
Benefits
- Company pension
- Referral programme
- Free on-site parking
- On-site gym
- Company events
- Employee discount on our luxury products
- Opportunities for professional development and career growth
- A positive and collaborative work environment within a prestigious brand
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