Digital Rewards Group Ltd
SEO Content Executive
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SEO Content Executive
Full-time, permanent
Hybrid
£28,000 – £35,000 DOE
Reporting to: Head of Marketing
Kids Pass is one of the UK’s leading family subscription platforms. We give members access to thousands of discounts on attractions, cinema, and days out across the UK. We’re growing fast and we’re looking for talented people to help us become the go-to destination for UK families planning their next adventure.
About the Role
This is a content-first SEO role with real scope to build something meaningful. You will be the primary driver of our content expansion strategy, creating attraction pages, location guides, activity category content and family planning resources that get Kids Pass visible at every stage of the family days out journey.
- You’ll work in a small, collaborative marketing team and have direct influence on the content architecture of a platform used by hundreds of thousands of UK families.
- This is not a role for someone who wants to produce thin content at volume, it’s for someone who understands that comprehensive, well-structured, authoritative pages are what win in both Google and AI search.
What You’ll Do
- Produce and optimise attraction pages, location hub pages, activity category pages and topic pillar content to a defined brief and quality standard.
- Expand existing pages with richer, more useful content: what to expect, opening times, facilities, FAQs, family suitability, accessibility and visit planning information.
- Write AI-optimised content structured for discovery via AI platforms, FAQs, comparison tables, ranked lists and quick-answer summaries.
- Manage a content production pipeline, working from a prioritised roadmap of pages by search opportunity.
- Conduct keyword research and content gap analysis to identify new page opportunities.
- Strengthen internal linking across the site as new content is published.
- Collaborate with our technical SEO resource to ensure pages are correctly structured, tagged and indexed.
- Monitor content performance in Google Search Console and iterate based on results.
- Use AI content tools intelligently to accelerate research and drafting without sacrificing editorial quality.
- Own on-page SEO standards across the website, ensuring all new and existing content is fully optimised for search visibility, user experience and conversion.
- Regularly review and optimise existing content, including metadata, heading structures, internal linking, content depth, FAQs and conversion elements.
- Ensure all content demonstrates strong E-E-A-T principles (Experience, Expertise, Authoritativeness and Trustworthiness), supporting both organic rankings and AI visibility.
- Work with internal stakeholders to incorporate original insights, expert commentary, reviews, recommendations and trust signals into content where appropriate.
- Ability to create content that balances organic visibility with commercial objectives, driving both traffic and membership conversion.
- Analyse content performance using Google Search Console, GA4 and SEO tools, using insights to continuously improve rankings, engagement and conversion performance.
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What We’re Looking For
Essential
- 2+ years in an SEO content, content marketing or digital content role.
- Solid understanding of on-page SEO title tags, headings, internal linking, schema and page intent
- Demonstrable experience writing content that ranks you understand the difference between content that gets written and content that gets found.
- Ability to work from a brief and maintain consistent output without sacrificing quality.
- Genuine interest in family travel, days out or the leisure sector.
- Familiarity with Google Search Console, GA4 and AH Refs.
- Experience writing for AI visibility structured FAQs, comparison content, entity-rich pages.
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Desirable
- Comfortable using AI writing tools as a productivity layer rather than a replacement for editorial judgement.
- Familiarity with CMS platforms and basic HTML.
- Background in a consumer subscription, leisure or travel brand.
About Kids Pass
Kids Pass is one of the UK’s most-loved family subscription services. For a low monthly fee, members get access to thousands of discounts and offers on attractions, theme parks, cinema, soft play, zoos, farms and days out across the country. We’re on a mission to help UK families do more together for less — and we’re building the team to match that ambition.
- We’re a friendly, fast-moving team with a genuine product that makes a real difference to family budgets.
- These are not roles that maintain the status quo, you will build something. If that sounds like your kind of challenge, we’d love to hear from you.
Salary & Package
- £28,000 – £35,000 depending on experience. Kids Pass family membership included. Hybrid working arrangement. 25 days annual leave plus bank holidays, plus additional company benefits.
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